Rembrandt Communications

JANUARY 1, 2024

Why will your target market and the media care about this? For the media, turn your benefit into a story that people will find entertaining, useful and unique. For the media, turn your benefit into a story that people will find entertaining, useful and unique. Communicate in various ways so that your target audience responds.

Public Relations 130

Public Relations Viral PR Social Media 130

Rembrandt Communications

JUNE 1, 2022

If you can get the right message out to the right audience at just the right time, you can steal customers from the competition, enjoy free media attention (and the third-party credibility that comes with it), win top talent, and more… without losing money, employees or sleep! Contact the media.

Public Relations 245

Public Relations PR Social Media Audience 245

Rembrandt Communications

DECEMBER 1, 2023

What does your audience want right now? Check social media posts, customer comments and service department requests to see their suggestions, complaints and feedback. If you’re going to spend the time and resources to do marketing, be sure that the right audience actually gets your message! Focus on their needs (see #1 above!)

Sales 130

Sales Marketing Audience Social Media 130

Rembrandt Communications

SEPTEMBER 1, 2023

What can you provide your targeted audience members that won’t cost you a cent but will provide value? Don’t forget about the local media! Once you know what you’re going to say, call your local media members and introduce yourself. There are many ways to obtain new customers and boost sales without any money!

Sales 147

Sales Social Media Community Audience 147

Rembrandt Communications

MARCH 1, 2024

When was the last time you updated your website, posted on your social media accounts or sent out a new email message to your current and potential customers? And what about different audiences? You’ll never know the outcome of a new idea, partnership or audience if you don’t test it out and see what happens!

Sales 130

Sales PR Campaign Audience 130

Rembrandt Communications

DECEMBER 1, 2022

This way, you share resources while doubling your audience! Then, research local media venues and make a list of the people you need to contact. Call media members and invite them to your holiday events, charity functions, contests, and more. And what about local charities? Who can you help during this holiday season?

Sales 244

Sales Advertising Media Channel 244

Rembrandt Communications

APRIL 1, 2024

What will work best for your audience and budget? Be creative and figure out what you are going to do, the marketing messages that go with each project, media members you’ll invite, tentative results, etc. Boost buzz with contests. Who gives the most referrals? Who has the best costumed pet at Halloween? Act and make changes.

Sales 130

Sales Employee Hiring Audience 130

Rembrandt Communications

OCTOBER 1, 2021

They want to know what’s in it for them so be sure to talk about all of the unique benefits and value you offer them instead (even the media)! Also, add testimonials, media clippings, videos, online reviews, and more to your marketing materials. News flash! People don’t care. Is it all sell, sell sell?

Marketing 264

Marketing Flash Public Relations Media 264

Rembrandt Communications

APRIL 1, 2023

Usually, it’s written in the standard AP Style and distributed to media members via a distribution service. Now, if you think that’s how you get major media attention, it’s not. That usually comes after one-on-one media pitching that I’ve covered in previous articles. Your customers are not thinking about you all the time.

Distribution 130

Distribution SEO Social Media Search 130

Rembrandt Communications

MARCH 1, 2023

For example, if you want to get more media mentions, research the reporters you need to contact, learn about the information they want and add it to a personal, media database. Then, create a spreadsheet ( Editorial Calendar ) with all of the messaging you plan to send out via email, direct mail, social media, online, and more. •

Social Media 130

Social Media Database Public Relations SEO 130

Rembrandt Communications

MARCH 17, 2020

Call local media members and let them know you have valuable information to share with their audience. Do you communicate regularly with your audience? It may be difficult, but try to look at current events as a way to give your targeted audience what they want in new ways. We’ll get through this!

Small Business 130

Small Business Audience Advertising Media 130

Rembrandt Communications

JUNE 1, 2021

Contact Event Media. Many media members pay attention to big events in your industry. To start, research the media members who will be covering an event. Provide valuable information that their audience members will care about. Secret Hint: You can usually get a list of media members from the event coordinator.

PR 165

PR Public Relations Media Distribution 165

Rembrandt Communications

JANUARY 2, 2021

All of the Zoom meetings, social media requests, marketing, budget restraints, and more that you have to deal with on a weekly basis can be overwhelming. Find the media contacts at relative print and online publications, podcasts, radio programs, television shows, etc. Read the data and learn about each media member on your list.

Small Business 130

Small Business PR Public Relations Social Media 130

Rembrandt Communications

NOVEMBER 4, 2019

PR relates to sending the right message out at the right time via the right media venues. Specifically, when your targeted audience members see your business in a media story, you get instant awareness and word-of-mouth. This includes all of the communications you have with all of your internal and external customers.

Public Relations 113

Public Relations PR Advertising Audience 113

Rembrandt Communications

FEBRUARY 1, 2021

Will you add a specific link at the end of an article, review social media shares, include a unique phone number or email address, or add some other identifier? After your content goes live, review audience reactions via comments, Google Analytics, site hits, and more. Be entertaining and put the needs of your audience first.

Audience 130

Audience Social Media Sales Analytics 130

Rembrandt Communications

JANUARY 3, 2022

If your targeted audience is only receiving updates from your competition, where does that lead you? When people see stories about your business in various media venues, you receive third-party credibility you can’t get through advertising. Done correctly, your 2022 PR Plan can help you: • Stay top-of-mind. Win top talent.

PR 130

PR Public Relations Affiliate Advertising 130

Rembrandt Communications

APRIL 2, 2019

What Image Do You Convey Via Social Media? Research indicates that you can decrease loneliness and depression by limiting the amount of time you are on social media. Instead of focusing on the bitter, angry feelings we can get from social media, it’s time to look at the positive aspects this medium can produce. she says.

Social Media 150

Social Media Media Viral PR 150

Rembrandt Communications

JUNE 1, 2020

With blogs, your audience has a better understanding of you and your business, and they can provide comments and share the information with others. This will help build your audience and give you a better understanding of what your customers want. Turn them into articles, emails, social media entries, marketing handouts, and more.

SEO 130

SEO Search Engineer Social Media 130

Rembrandt Communications

APRIL 1, 2021

Do your communications, content and media make a good impression? While you can always add an ’s, ensure that it doesn’t confuse your audience. If you really want to use your resources wisely to get free publicity, take the time to develop personal relationships with the media members who cover your industry.

PR 130

PR Public Relations Email Distribution 130

Rembrandt Communications

JULY 25, 2018

Media buzz can help you build credibility and get noticed by your entire buying audience Several years ago, you could make a phone call to one person at an organization, make your pitch and finalize a sale. Today, this happens less because buying committees consist of numerous people at various levels in an organization. For […].

PR 127

PR Small Business Audience Sales 127

Rembrandt Communications

DECEMBER 6, 2018

Public relations is all about getting your message out to the right media so that your targeted audience-members learn about the benefits of your products and services. Remember, media members care about personal stories and successes. Look up local media members online, and write down their contact information.

Public Relations 145

Public Relations Small Business B2B PR 145

Rembrandt Communications

FEBRUARY 11, 2019

Use the media. Create a newsworthy event, and contact media members in your local area. Let them know what you are offering the community and how it will benefit their audience. This is positive media that provides third-party credibility you simply can’t buy via advertising. And here’s an added benefit if you….

Sales 100

Sales Public Relations Audience Advertising 100

Rembrandt Communications

FEBRUARY 11, 2019

Use the media. Create a newsworthy event, and contact media members in your local area. Let them know what you are offering the community and how it will benefit their audience. This is positive media that provides third-party credibility you simply can’t buy via advertising. And here’s an added benefit if you….

Sales 100

Sales PR Audience Public Relations 100

Rembrandt Communications

MAY 31, 2017

Share content via social media. You hear about how important it is to provide fresh, new content to your target audience on a daily basis. Give your target market valuable content on a regular basis. Have a professional copywriter write copy that sells. And while you […].

Social Media 113

Social Media Audience Sales Media 113

Rembrandt Communications

APRIL 2, 2019

What Image Do You Convey Via Social Media? Research indicates that you can decrease loneliness and depression by limiting the amount of time you are on social media. Instead of focusing on the bitter, angry feelings we can get from social media, it’s time to look at the positive aspects this medium can produce. she says.

Social Media 100

Social Media Media Viral Public Relations 100

Rembrandt Communications

DECEMBER 6, 2018

How to Generate Fast Growth with PR Public relations is all about getting your message out to the right media so that your targeted audience-members learn about the benefits of your products and services. Remember, media members care about personal stories and successes. They don’t care about the features your B2B offers.

Public Relations 100

Public Relations B2B Small Business PR 100

Rembrandt Communications

NOVEMBER 13, 2018

Public relations is all about getting your message out to the right media so that your targeted audience-members learn about the benefits of your products and services. Remember, media members care about personal stories and successes. Look up local media members online, and write down their contact information.

Public Relations 100

Public Relations Small Business PR B2B 100

Rembrandt Communications

DECEMBER 6, 2018

Media members and customers love to hear about the people behind your business. What kind of events, newsworthy stories, marketing materials, online content, and more can you create that will stand out and get noticed by your targeted audience members and the press? Are they involved in uncommon hobbies?Do

PR 162

PR Small Business Sales Public Relations 162

Rembrandt Communications

JUNE 7, 2019

Think about your PR activities in your business-planning processes so you can meet media deadlines and take advantage of free publicity. By planning ahead and developing appropriate story ideas for specific media members, you can pitch your information in time and enjoy free media exposure that can be worth thousands in advertising dollars.

PR 100

PR Public Relations Small Business Media 100

Rembrandt Communications

JUNE 7, 2019

Think about your PR activities in your business-planning processes so you can meet media deadlines and take advantage of free publicity. By planning ahead and developing appropriate story ideas for specific media members, you can pitch your information in time and enjoy free media exposure that can be worth thousands in advertising dollars.

PR 100

PR Public Relations Small Business Media 100

Rembrandt Communications

DECEMBER 6, 2018

Media members and customers love to hear about the people behind your business. What kind of events, newsworthy stories, marketing materials, online content, and more can you create that will stand out and get noticed by your targeted audience members and the press? Are they involved in uncommon hobbies?

PR 100

PR Small Business Sales Campaign 100

Rembrandt Communications

AUGUST 28, 2018

Media members and customers love to hear about the people behind your business. What kind of events, newsworthy stories, marketing materials, online content, and more can you create that will stand out and get noticed by your targeted audience members and the press? Are they involved in uncommon hobbies?

PR 100

PR Small Business Sales Public Relations 100

Rembrandt Communications

MARCH 1, 2021

Whether you have emails, newsletters, brochures, social media posts, or something else, it’s essential to have an overall, content marketing strategy in place. Specifically, if a media member publishes a story about your business, you get free, instant publicity and third-party credibility you can’t get any other way.

PR 241

PR Software Review Public Relations Social Media 241

Rembrandt Communications

NOVEMBER 1, 2023

Begin by posting the information on your site, in your physical store and on all of your social media channels. In addition to your social media posts, mail (yes, via snail mail and the U.S. Talk to the media. Do you have some interesting information to share with the media about holiday sales, trends, shopping tips, and more?

Marketing 246

Marketing Social Media Sales Email 246

Rembrandt Communications

NOVEMBER 1, 2021

When a media venue (that many of your potential customers find as a valuable resource) talks about your company, you receive credibility and a special kind of advertising you simply can’t buy. Most media venues post their stories online so you can generate a massive amount of publicity from a single media mention. That’s right.

PR 130

PR Public Relations Advertising Media 130

Rembrandt Communications

MAY 1, 2021

Review all of your website pages, email messages, newsletters, direct mail pieces, media information, etc. Take some time to write new content that represents your updated messaging specifically for your audience members. Whether you have a new or established business, think about updating all of your content and messaging.

PR 130

PR Audience Sales Small Business 130

Rembrandt Communications

JULY 1, 2021

You can also run a simple survey online and ask your targeted audience members what they really want in the months ahead. Will you use an email series, landing page, press release, direct mail piece, social media posts, and other communications? Create Marketing Messages.

PR 130

PR Public Relations Campaign Social Media 130