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Inside Mattermark’s Ubiquitous Newsletter: Principles and Process

View from Seed

The Mattermark Daily consists of both original content from the company’s blog and a hand-curated list of featured posts from various investors, founders, and media members covering the startup ecosystem. Investors of all types and stages, startup founders and employees, and tech media are all counted among them.).

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How to Found a Startup in a New Industry

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It promotes the industry and positions your executives as industry leaders without hitting the audience over the head with a sales pitch. Take serial entrepreneur Mike Lazerow, who founded Buddy Media. Take this article my co-founder Shane Snow wrote for Mashable a few months after we founded Contently.

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Traction by a Thousand Cuts: How The Muse Scrapped to 4 Million Visitors [Traction Podcast #7]

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Everybody is hot to publish content and build their audience, whether for the company or their own personal brands. Startup Lessons You’ll Learn: Tactics to build audience for a startup. What the very FIRST step to building an audience of millions should be. But few actually understand the tactics to get there.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

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The advantage of asking a broader audience, including customers, prospects/leads, and even churned customers is that the scores show how the SMB community is talking about a given brand. The post How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style appeared first on NextView Ventures.

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Startup PR: A Journalist’s Advice for Seed-Stage Companies Seeking Press Coverage

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But if an entrepreneur is entirely flat-footed without any media connections or huge numbers just yet, how should they approach a journalist with their story? Do they want national media attention, or do they want to start local? Lauren Landry: Like a human. And should they do this one by one, offering an exclusive story?

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Should Startups Blog? An Essay (with Data) to Decide Once and For All

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My definition is as follows: Content marketing is just solving the same problems that your product solves through media you create and promote. The lone difference is that one asset — your blog — helps your audience before they’re ready to buy. These types of content are actually pretty lousy for growing audience.

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How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. My advice is simple: Go talk to someone who understands earned media (mainly press) long before you have a need for it — in many cases before you even have a fully developed product or brand.