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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. We obviously heard what Greycroft’s portfolio companies did and what their vision for the future was.

PR 279
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How to Create Free Buzz for Your Startup

David Teten

For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores. Reach out to websites that profile entrepreneurs.

PR 122
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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

Half our portfolio is consumer. Said another way: More consumer transaction vs audience focus companies in #Boston #BostonB2C @robgo @bijan pic.twitter.com/NpQgVsHP2C — David Chang (@changds) July 21, 2015. More functionally, Boston needs to improve its design, branding, and PR skills. Ben Yudysky (@BenYudysky) July 21, 2015.

Boston 120
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Is the Lean Startup Dead?

Steve Blank

Massive liquidity awaited the first movers to the IPO’s, and that’s how they managed their portfolios. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. And to be honest, VC’s in this bubble really didn’t care. Then one day it was over. IPOs dried up.

Lean 335
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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

And my sense is the trend carries outside of our portfolio these days. Techies Aren’t the Only Early Adopters: The TechCrunch reader used to be your target audience because they were the only ones leaping into new technology. They just don’t feel the need to draw attention to themselves or alert possible competitors.

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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. Over-the-Top Self-Promotion. Limited, Egotistical Content.

PR 145
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How to Radically Stand Out with Brand Marketing

ConversionXL

By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience. It helps them audit existing content portfolios (blog posts, landing pages, etc.) Modern brand marketing methods to build an audience. speaking to something your audience cares about ).

Marketing 109