It seems the more market intelligence top executives possess, the less in touch they are with their target audiences. I’ve spoken with countless CEOs, CMOs, and other members of the C-suite in recent months who all worry about the same thing: remaining relevant to their audiences’ wants and needs. Are you relevant? MORE >>

For instance, they're good for a target audience that is low-tech and not online very often. “If words aren't your thing," he says, "working with a PR pro can be just the thing you need to break away from the anonymity of your current situation.” Go mobile. Not sure how to get started? Here’s a good primer. link]. MORE >>

My startup (RescueTime) has enjoyed some pretty ridiculously good PR (online, print, and video). It’s not a surprise that the most common questions that we get from other founders are about PR. Just like fabulous content solves 75% of your SEO problems, fabulous storytelling solves 75% of your PR problems. Preach it!&#. MORE >>

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. Here’s how you should think about your PR plan. Understand That You Don’t Only Have One Target Audience. And while obvious this misses a critical point  - PR is not only about your users. Kind of obvious. MORE >>

Today a great deal of this kind of news is either delivered directly to audiences through social channels or carried by a PR professional as part of a broader pitch for coverage or advocacy. Free – Online PR News , PR Inside. Yan Arief via Flickr CC. The humble press release, however, is not a relic of the past. MORE >>