Both Sides of the Table

JANUARY 19, 2015

But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” You should be able to convert at least 5-15% of your audience. Your tech needs to add value to content producers, the audience and advertisers.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Both Sides of the Table

MARCH 14, 2013

But mostly they’re thinking, “Will my audience even care about this topic?” If you want more marketing & PR tips I summarized a few of them over here on my blog , BothSidesofTheTable and I’ll add to the mix over time. Can I get sources to talk on-the-record or off-the-record to lend credibility to the topic?

Campaign 389

Campaign Marketing Widget Analytics 389

Both Sides of the Table

MAY 21, 2011

Will you get the TechCrunch bump, the tier-1 VC anointment, followed by great PR firm support and then the NY Times or WSJ story that follows? It might be online videos targeting niche audience. Others like Words with Friends solve deeper problems than games, like meeting new people or curing loneliness.

Churn Rate 309

Churn Rate IPO Open Source PR 309

Both Sides of the Table

MAY 25, 2010

And it supports my goal of making Twitter a healthy economic ecosystem and one that can rival Facebook’s as an engagement platform for audiences and brands. This would benefit everybody and offer consumer choice. Establish clear guidelines on advertising quality scores. The same is true for this latest announcement.

Advertising 276

Advertising PR Revenue Hiring 276

Both Sides of the Table

AUGUST 3, 2009

There was the usual cogent presentation by Brian Solis on the future of PR in which he implored us to get beyond the echo chamber of Silicon Valley and Techmeme and focus on staying on the radar screen of real America. I have seen Ian Rogers speak before and when he does he usually has the audience on the edge of their seats.

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228

Both Sides of the Table

MARCH 1, 2011

Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. You can appeal to your audience directly and build support. He mastered the art of going direct to his audience via Twitter. Engage with your audience.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

Both Sides of the Table

MARCH 8, 2010

As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. Blogging is an important way to build an audience and also drive SEO traffic. Slowly build your audience. If you write good content and consistently you’ll build an audience over time.

Analytics 286

Analytics Audience Hosting Email 286

Both Sides of the Table

SEPTEMBER 28, 2013

” A cautious person wouldn’t stand on stage and tell a large audience she is going to change the world while secretly wondering when the f**k her team is going to work out the bugs in the product so you can actually launch. Are tacking. But total transparency is what most people think they want, not what they really want.

Startup 417

Startup Dilution San Diego Stock Options 417

Both Sides of the Table

MARCH 11, 2011

Funny story, after Bill presented at TED (back when Amazon was still a small company) Jeff Bezos was in the audience. IdeaLab has a philosophy that if they can get a centralized group of expert staff to help with legal, accounting, recruiting, PR, etc. Immediately thereafter Amazon became a large business.

Product 350

Product Tuvalu Dilution Incubator 350

Both Sides of the Table

OCTOBER 30, 2011

Don’t be “too clever by half” – be able to communicate to a wide audience of “normals.” A series of PR initiatives that are non traditional and stand out. Did I mention: Pithy, PR and Repetition? People need to find out about you. It’s OK to use humor and be different.

Utah 289

Utah Differentiation Campaign Mexico 289