Steve Blank
MARCH 15, 2017
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. And the results weren’t the traditional PR metrics of number of articles or inches of ink.
Steve Blank
SEPTEMBER 5, 2018
Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. Ironically, for this new audience that makes the next generation of Lean – the Innovation Pipeline – more relevant than ever. Then one day it was over. IPOs dried up. Most startups born in the bubble died in the bubble.
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Steve Blank
JUNE 3, 2013
They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. That’s smart I thought, a real clear charter for PR. Then summarize it in a brief – a one, max two-page document that you hand to prospective PR agencies. They learned a ton.
Steve Blank
APRIL 9, 2009
We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)
Steve Blank
JUNE 3, 2013
They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. That’s smart I thought, a real clear charter for PR. Then summarize it in a brief – a one, max two-page document that you hand to prospective PR agencies. They learned a ton.
Steve Blank
APRIL 5, 2017
Audience(s), Message, Media, Messenger. Craft the message for that specific audience. Step 1: Who’s the Audience(s)? An audience means – who specifically you want your messages to reach. What’s confusing is that often there are multiple audiences you want to communicate with. Is it all the people on earth?
Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. The difference between booths offering a demo and those without one is striking.
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