View from Seed

JULY 24, 2015

Said another way: More consumer transaction vs audience focus companies in #Boston #BostonB2C @robgo @bijan pic.twitter.com/NpQgVsHP2C — David Chang (@changds) July 21, 2015. More functionally, Boston needs to improve its design, branding, and PR skills. Ben Yudysky (@BenYudysky) July 21, 2015.

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Boston Cofounder B2C PR 120

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MARCH 31, 2015

Each outlet has a different audience and approaches news with a unique tone, meaning entrepreneurs need to determine what they want to get out of the piece, whether it be name recognition, signups, etc., It can be the same story — just make sure the research is there and that you’re catering to each publication’s audience.

Seed Stage 120

Seed Stage PR North Dakota Startup 120

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MARCH 8, 2016

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. His firm has worked with companies like Warby Parker, lululemon, Oscar, and more.

Seed Stage 120

Seed Stage Conversion Startup PR 120

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MARCH 22, 2016

Read the publication, understand its audience, and write your pitch around that. The more you consider the audience when you make your pitch, the less likely that reporter is to hit “delete.”. Don’t pitch the real estate reporter on an app that has nothing to with housing. Pitch late. The operative word in “news” is “new.”

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

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AUGUST 27, 2014

And that’s why we need to collectively scrap the usual hiring process if we want to bring in great writers to run our blogs, our PR, or our content marketing in general. Naturally, this leads to more open jobs for in-house writers at startups, instead of your more traditional media outlets, PR firms, and advertising agencies.

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Hiring Startup Technical Review PR 335