Gust

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Social Media is a Boon to Startups Who Do It Right

Gust

Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Failing to tailor the plan to your target audience.

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You are the Best One to Build Your Startup Brand

Gust

Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. Keep in touch with your audience. Try to think like a reporter, editor, or producer, analyze their audience, and come up with “the hook.” You need to do it yourself.