Social Media is a Boon to Startups Who Do It Right
Gust
NOVEMBER 7, 2011
Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Failing to tailor the plan to your target audience.
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