Startup Professionals Musings

article thumbnail

Startup Public Relations – Do it Yourself

Startup Professionals Musings

Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. Keep in touch with your audience. Try to think like a reporter, editor, or producer, analyze their audience, and come up with “the hook.” You need to do it yourself.

article thumbnail

Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Failing to tailor the plan to your target audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Ways The Stakes Are Higher On Customer Expectations

Startup Professionals Musings

No customer enjoys being blasted by irrelevant banner ads, and they don’t have time to sort through all the noise of products out there searching for an audience. Witness the series of airlines public relations disasters , when customers don’t get the proactive attention they need. Company finds customers based on interests.

Customer 427
article thumbnail

Startups Should Avoid These Social Media Mistakes

Startup Professionals Musings

Don’t start podcasting, blogging, tweeting, “friending” on Facebook, and posting YouTube videos until you know what your messages are, who will manage them, who your audience is, and how they and you are going to benefit from the content and relationship. Failing to tailor the plan to your target audience.

article thumbnail

You are the Best One to Build Your Startup Brand

Startup Professionals Musings

Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. Keep in touch with your audience. Try to think like a reporter, editor, or producer, analyze their audience, and come up with “the hook.” You need to do it yourself.

article thumbnail

PR for a Startup Should Not Start With an Agency

Startup Professionals Musings

Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. Keep in touch with your audience. Try to think like a reporter, editor, or producer, analyze their audience, and come up with “the hook.” You need to do it yourself.

PR 231
article thumbnail

Customer Service Can Kill Your Customer’s Experience

Startup Professionals Musings

No customer enjoys being blasted by irrelevant banner ads, and they don’t have time to sort through all the noise of products out there searching for an audience. Witness the series of airlines public relations disasters , when customers don’t get the proactive attention they need. Company finds customers based on interests.

Customer 144