Steve Blank

APRIL 5, 2017

Audience(s), Message, Media, Messenger. Craft the message for that specific audience. Step 1: Who’s the Audience(s)? An audience means – who specifically you want your messages to reach. What’s confusing is that often there are multiple audiences you want to communicate with. Is it all the people on earth?

Marketing 310

Marketing Audience Technical Review PR 310

Steve Blank

MARCH 15, 2017

But my favorite was when the public relations manager told me, “We’re here to summarize the data sheets and put them in press releases and then answer the phone in case the press calls.”. My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR.

Startup 310

Startup PR Public Relations Channel 310

Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Lean Startups aren’t Cheap Startups At an entrepreneurs panel last week questions from the audience made me realize that the phrase “Lean Startup” was [.] [.]

Lean 244

Lean Silicon Valley Startup RSS 244

Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” My new head of Public Relations quickly learned that my admin could answer calls from the press. The same was true for PR. The same was true for the Product Marketing group.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Steve Blank

JUNE 3, 2013

We had an almost identical conversation when the subject turned to hiring a Public Relations agency. I suggested, “Why don’t you guys take a first pass and draft a positioning brief with target messages, think through who you think the audiences are, and you take a first pass at who you think the press should be. I asked.

PR 314

PR China Lean Channel 314

Steve Blank

JUNE 3, 2013

We had an almost identical conversation when the subject turned to hiring a Public Relations agency. I suggested, “Why don’t you guys take a first pass and draft a positioning brief with target messages, think through who you think the audiences are, and you take a first pass at who you think the press should be. I asked.

PR 206

PR China Lean Channel 206

Steve Blank

JULY 13, 2009

Every generation of new technology seems to find a willing audience in naïve journalists and eager readers. Believing Your Own BS is Toxic Lots of noise and smoke before a product ships seems to be a toxic byproduct of enthusiastic entrepreneurs. Hindsight is wonderful.

Silicon Valley 122

Silicon Valley Product RSS California 122