View from Seed

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How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

They tend to come when it’s time to go to market, or they’ve launched (not well) and need to grow audience or customers. It still involves a deep focus on brand, and good tactical execution—you just do it yourself, and not with an agency or a public relations expert. It’s doable though. Who owns the brand at a startup?