Both Sides of the Table

JANUARY 12, 2014

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. Driving huge audiences can be worth millions of dollars, that’s why. I was talking with a colleague once about how videos go viral.

SEM 379

SEM Viral Marketing Widget 379

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. These are things that if you get right, you can optimize your way into a big, sustainable audience.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Viral 120

Viral Lead Generation Customer SEM 120

The Next Web

DECEMBER 4, 2013

Identify the audience. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Once you have identified your audience, locating them is the next step. Startup Example: Zappos.

Social Media 158

Social Media Media Viral Startup 158

YoungUpstarts

JUNE 18, 2020

They bring your vision to life and help you communicate with your target audience, all without endangering human lives. They also have immense viral potential on social media. You can opt for a hand-drawn style frame by frame, or you could go with 3D animated characters and locations. What about real product demos?

Video 229

Video Advertising Technical Review Viral 229

Version One Ventures

SEPTEMBER 19, 2012

Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. High LTV can usually be found in transactional or subscription businesses.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Hunter Walker

JANUARY 23, 2023

Media reporter Matt Belloni spoke with Michael Moses , the Chief Marketing Office of Universal Pictures, about how his team build the campaign for M3GAN and turned out an audience that was 50% under the age of 25. Numbers to DIE FOR…. I recommend you listen to the whole thing but here are some great excerpts.

Viral 73

Viral Campaign Internet Audience 73

Version One Ventures

NOVEMBER 14, 2012

Yammer sreenshot “Going viral” is often the holy grail for Internet startups, who hope to quickly scale to hundreds of thousands of users (then hundreds of millions) with relatively low user acquisition costs. When you turn your attention to SaaS products that are narrow in industry and profession, it’s even harder.”

Viral 149

Viral Product Vertical Acquisition 149

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. I know of no companies who have " gone viral " because of buttons. Buttons are good — why not use them?

Software Review 261

Software Review Technical Review Viral Software Developers 261

YoungUpstarts

DECEMBER 1, 2015

Different websites will use varying techniques to win over an audience. Quite frankly, if a website isn’t optimised to suit the smaller screens, it is essentially shutting its doors to an audience of millions. A successful website targets the widest audience possible; mobile optimisation is key. Social Media Interaction.

Social Media 100

Social Media Viral Audience Design 100

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? A story of an app from nowhere to near dominance. How has this happened, and are there lessons for us in this?

Viral 62

Viral Product Channel Audience 62

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Choose influencers based on influence, not audience size 5. Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

YoungUpstarts

NOVEMBER 25, 2011

If you’re not familiar with the term, gamification is essentially the idea of using game thinking and game mechanics to solve problems and engage audiences. In fact, gamification is already seeping into many parts of our lives – but it’s recently especially prevalent in web and mobile applications.

Mobile 172

Mobile Technical Review Software Review Web 172

Startup Professionals Musings

JULY 3, 2022

It’s the principle underlying “viral marketing.” User to brand (engaged audience). Get in the habit of having genuine conversations with your engaged users to create an engaged audience. Now you have an engaged audience of people who feel an emotional connect with your brand and product. User to user (engaged community).

Social Media 352

Social Media Media Viral Audience 352

Startup Professionals Musings

AUGUST 12, 2022

You grab any audience, even logical left-brain executives, in the first 60 seconds, or you lose them forever. That’s why gamification is so effective, why celebrities are effective marketers, and why you need that amazing story that goes viral. We yearn for things that engage our senses, and give us hope.

Angel Investor 293

Angel Investor Viral Audience Social Media 293

Rembrandt Communications

JANUARY 1, 2024

Communicate in various ways so that your target audience responds. Let them know the value you provide for their specific audience. Remember, you may get a lot of “No’s” but just one “Yes” can provide a feature story that goes viral! Make notes of your progress in your spreadsheet and just keep going. Now, start over!

Public Relations 130

Public Relations Viral PR Social Media 130

ConversionXL

APRIL 4, 2017

You have traffic, and I pay for placement in front of your audience. Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. In addition, display allows you to target niche audiences based on interests. Virality and Referral.

Channel 118

Channel Marketing Viral SEO 118

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 Analytics — An Essential Role in Trends Analytics, without a doubt, also play an essential role in trend watching: when you notice your competitors doing something new, you want to try it yourself and test it with your audience. What Works for Trends in CIS Countries?

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

This is going to be BIG.

JUNE 28, 2023

The promise of Medium was that, at least in theory, if you weren’t a frequent poster, you’d be joining a collective of great writers and your thoughts would have a much better shot of being “discovered” (going viral). I wanted something that would put audience engagement back at the forefront and that looked more seamless.

RSS 152

RSS Audience Viral Algorithm 152

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) We could not have begun to reach a fraction of that audience with any amount of money if we did not reach through these channels. Third: cost. Fourth: measurement.

Viral 71

Viral Matching Syndicate Syndication 71

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. A balance of conventional and social communication and marketing is always advised.

Social Media 315

Social Media Media Startup Analytics 315

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Neither would have achieved virality had customers not received something tangible for their efforts. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. The remaining 11% of the user base is over 50.

Sales 115

Sales Customer Viral Marketing 115

Women Entrepreneurs Can

MARCH 24, 2021

With your creation resources in place put together an umbrella plan what your content should do, what it should say, and who should be your ideal audience. Doing so you will put more of your energy on content strategy and less on the production of it. This becomes your overall direction. Bringing Things Together.

Marketing 52

Marketing Coder Viral Algorithm 52

Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. You are not rushing the audience to your digital existence.

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

JUNE 18, 2012

It’s the dream of every business to have a social media campaign that goes viral. So, how can you get your Tweets to go viral too? You can up your odds of having a tweet go viral simply by tweeting more and having more followers. According to a paper she co-authored, emotions are a key factor in the “virality” of tweets.

Viral 97

Viral Indiana Pennsylvania Flash 97

The Startup Magazine

JULY 28, 2023

It provides your business with unlimited potential to tap into endless audiences. If you go viral, your brand will soar. 3 – Examine Digital Marketing Strategies Digital Marketing Strategies promote your brand, increase your reach, extend your audience, and help you spread word about new products. trillion E-commerce industry.

Marketing 103

Marketing Social Media Audience SEO 103

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. Photo Credit: Martin Betch.

Social Media 119

Social Media Entrepreneur Retention Finance 119

Up and Running

JANUARY 22, 2020

These platforms will give you insight into what your audience is searching for and which words you should be targeting in your content. Not only can you run organic campaigns for free on social media, but you can also reach a wide range of audience sectors. Increases backlinks to your website and SEO “link juice.”. Referral links.

SMS 101

SMS Marketing Affiliate Social Media 101

The Startup Magazine

DECEMBER 14, 2023

You have to make sure that your brand story connects with your audience on an emotional level. Show Behind the Scenes You can share behind the scenes of what is happening in your business too and get your audience to learn more about you. Your audience will move to know what goes on in the office.

Video 121

Video Social Media Audience Media 121

Startup Professionals Musings

FEBRUARY 13, 2021

Ideas to improve the usability of an existing product, or ways to extend its audience, are not likely to be unique to you, and difficult to win over competitors. Pervasive communication to your market is always required, including ads, trade shows, viral videos, and online influencer courting.

Stealth 406

Stealth Startup Metrics Viral 406

YoungUpstarts

JANUARY 19, 2019

Additionally, you will have to understand the type of audience your business caters to. It is also important to develop high-quality content for that audience. One of the ways to do that is by making the content go “viral”. It is very difficult to predict what exactly will your audience like. Practical Value.

Viral 178

Viral Marketing Audience Algorithm 178

Duct Tape Marketing

MAY 30, 2014

Viral Video Marketing. Seeking out a firm with good copy writing and production staff can help bounce your ideas into a whole new audience. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. You need something shocking, wowing, the “AH!

Video 77

Video Widget Software Review Entrepreneur 77

The Next Web

DECEMBER 19, 2013

Shortly after its private release, we announced Product Hunt in the press and shared with our audience, acquiring another 1,000 users over the next week. It’s a Long-Term Investment - It’s highly unlikely your first, second, third, or 50th post will “go viral.” It’s Not About You - Readers also don’t care how awesome you are.

Stealth 167

Stealth Cofounder Social Media Viral 167

Up and Running

JANUARY 27, 2021

It doesn’t just come down to operations; some of these tools will help you reach new audiences and build better relationships with future customers. Think about how you can lift the customers’ experience, reach new audiences, and ensure your business keeps growing with all the success it deserves. Stay open to everything.

Software Review 79

Software Review Software Technical Review Social Media 79

Up and Running

JULY 10, 2017

You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. Let’s take a look at the benefits now: Freemium customers could be a great source of virality. If you go for freemium, consider the conversion rates I’ve mentioned above, and estimate the size of the audience you have to tackle.

Startup 110

Startup Non-Compete Viral Software Review 110