article thumbnail

How To Create A Brand Name For Your Company

Duct Tape Marketing

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 5:20] Are there attributes from a general perspective that your brand name should have? [6:55]

Naming 76
article thumbnail

Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. There seems to be an insatiable demand from consumers for a better shopping experience, meaning they will pay a premium to a company that can present them a better match in products to their interests, without jeopardizing their good name.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Redefining Success In Sales With The Unsold Mindset

Duct Tape Marketing

Redefining Success In Sales With The Unsold Mindset written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Garrett Brown and Colin Coggings In this episode of the Duct Tape Marketing Podcast , I interview Garrett Brown and Colin Coggins. 17:54] Some people just don’t have that gift, talent, or empathy.

Sales 92
article thumbnail

Security And Privacy Are Both A Risk and Opportunity

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. There seems to be an insatiable demand from consumers for a better shopping experience, meaning they will pay a premium to a company that can present them a better match in products to their interests, without jeopardizing their good name.

Security 195
article thumbnail

Pick the Perfect Name for Your Startup

mashable.com

Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start? Ask yourself: 2.

Naming 94
article thumbnail

Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. GumGum now also lists similar clients, including Vodafone and Sprint, a sign of how one big-name client can attract others. The result?

article thumbnail

Security And Privacy Are Entrepreneur Opportunities

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. There seems to be an insatiable demand from consumers for a better shopping experience, meaning they will pay a premium to a company that can present them a better match in products to their interests, without jeopardizing their good name.

Security 251