Startup Professionals Musings

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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. A better approach might be to use your marketing power to tell people that you can now ring their smartphone in front of their favorite store for a special sale, and allow them to “opt in,” rather than surprising them with your new technology.

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Security And Privacy Are Both A Risk and Opportunity

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. A better approach might be to use your marketing power to tell people that you can now ring their smartphone in front of their favorite store for a special sale, and allow them to “opt in,” rather than surprising them with your new technology.

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Security And Privacy Are Entrepreneur Opportunities

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. A better approach might be to use your marketing power to tell people that you can now ring their smartphone in front of their favorite store for a special sale, and allow them to “opt in,” rather than surprising them with your new technology.

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Here’s A Painful Problem For Aspiring Entrepreneurs

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. A better approach might be to use your marketing power to tell people that you can now ring their smartphone in front of their favorite store for a special sale, and allow them to “opt in,” rather than surprising them with your new technology.

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Privacy is a Startup Challenge and an Opportunity

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. A better approach is to use your marketing power to tell people that you can now ring their cell phone in front of their favorite store for a special sale, and allow them to “opt in,” rather than surprising them with your new technology.

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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. In all cases, it is crucial to set specific goals for each lead-generation campaign, keep track of the overall costs and measure the return on your marketing investment in terms of cost-per-action and cost-per-sale.

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Don’t Let Paranoia Dampen Your Startup Spirit

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. A better approach is to use your marketing power to tell people that you can now ring their cell phone in front of their favorite store for a special sale, and allow them to “opt in,” rather than surprising them with your new technology.