Apple Vision Pro – Tech in the Search of a Market
Steve Blank
FEBRUARY 13, 2024
Marketing and capital expenses (new factory, high R&D expense) were predicated on consumer-scale sales. We’ll sell them the CDROM drives as well.” (The Kodak CDROM drives were the size of professional audio equipment and depending on the model, costing $600-$1000 in today’s dollars.) (And
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