Steve Blank

article thumbnail

Apple Vision Pro – Tech in the Search of a Market

Steve Blank

Marketing and capital expenses (new factory, high R&D expense) were predicated on consumer-scale sales. We’ll sell them the CDROM drives as well.” (The Kodak CDROM drives were the size of professional audio equipment and depending on the model, costing $600-$1000 in today’s dollars.) (And

Search 256
article thumbnail

A Path to the Minimum Viable Product

Steve Blank

In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Most people only know Roku for their TV devices, but Roku initially shipped an audio device for Internet radio stations and a PhotoBridge product to get digital photo libraries to the TV. Sales channels.

Product 436
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Secret History of Silicon Valley 12: The Rise of “Risk Capital.

Steve Blank

McMicking and Terman introduced Ampex to the National Security Agency, and Ampex sales boomed when their audio and video recorders became the standard for Electronic Intelligence and telemetry signal collection recorders. The McMicking’s bought 50% of Ampex for $365,000 (some liken this to the first VC investment in the valley.)

article thumbnail

Technology, Innovation, and Modern War – Class 8 – AI – Chris Lynch and Nand Mulchandani

Steve Blank

Selling JAIC Like Enterprise Sales. I organized my missions teams like an enterprise sales team. It’s picked up every piece of technology in statistics and regression and we’re dealing anywhere from string data to numeric data to audio, language, still image things, full motion video object recognition.