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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. This required complete alignment across marketing and sales teams to engage, then close the deal. The result?

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Hard-code subtitles to get your message across without the audio. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. You’ll almost certainly endure gaps between LinkedIn behavior and the close of sales.

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A How-To Guide On Getting Inside Of A Customer’s Brain

Duct Tape Marketing

17:23] How do you bring some urgency and scarcity to businesses that have a very long sales cycle? [19:33] HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business. [11:48] Are there positive ways to use scarcity and urgency? [13:45]

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The Rise of AI in Advertising

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast was brought to you by the MarTech Podcast, hosted by my friend Ben Shapiro, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with episodes you can listen to in under 30 minutes.

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The first 1,000 users are easier than you think

The Next Web

Listen to this post as audio, courtesy of SaveToListen. This helps eliminate long sales cycles and unwieldy onboarding processes at a time when you need immediate results. Ilya Pozin is the founder of Open Me and Ciplex , and a c olumnist for Inc, Forbes, and LinkedIn. entrepreneur. . Find the customers who need you now.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. I was in sales and marketing, and Andrea was in operations and dementia care.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

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