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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. A few already launched but several others are in development.

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53 Questions Developers Should Ask Innovators

TechEmpower

Video and Audio Are you hosting your own video, or can we use a third-party host like YouTube or Vimeo? Gamification/Scoring Does your application include any kind of scoring and/or gamification? Are there achievements and badges? Is there a leaderboard for users or teams? Do you need to process user-contributed media?

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The Best Free Video Conferencing Applications

Women Entrepreneurs Can

This is where video conferencing software came handy. This makes it necessary to learn the differences between free video conference software providers. Benefits of Free Video Conferencing Software. Despite appearing like a challenge to many, video conferring has been helpful. It is accessible and even more affordable.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

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The most important 2021 Predictions in entertainment tech and gaming

VC Cafe

According to the Economist , video game internet traffic, including mobile games, has increased 75% in the U.S. Audio advertising matures – In Carat Trends 2021 the media agency expects there to be a significant increase in audio advertising as both brands and platforms realise its value and power.

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The Benefits of Including Video on Your Website

Duct Tape Marketing

The Benefits of Including Video on Your Website written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Including Video on Your Website. Video has become a foundational element in marketing. Why is video so important? Types of Video You Need. What We Stand For.

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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

Use video and audio, rather than jargon, abbreviations, and computer lingo on your site. Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address.