A Smart Bear: Startups and Marketing for Geeks

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Austin in San Francisco

A Smart Bear: Startups and Marketing for Geeks

.” I vividly recall the moment when I connected on this level with Austin Gunter — our social media keymaster (are you the gatekeeper?), I was about to give a night-time talk about making websites fast at a local Austin PHP users group; did anyone at the office want to come? So welcome to San Francisco, Austin.

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Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

More than that, knowing your "padding" as I used to call it is helpful in making decisions like "Can I afford to try this Risky Expensive Thing," such as making your first hire or trying a $20,000 media blitz. Bookkeeping is like that. Get it off your plate; you'll feel better. Mundane tasks might be outsourceable.

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Reputation isn't as powerful as you imagine

A Smart Bear: Startups and Marketing for Geeks

He knows all the major players in the industry including the key folks at WordPress.com, BZ Media (the CopyBlogger media group), ProBlogger, and members of the press at Mashable, TechCrunch, and others. Aaron picked up, moved to Austin, and has already been instrumental to our success thus far.

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“She doesn’t deserve to be alive”

A Smart Bear: Startups and Marketing for Geeks

Social media usually isn’t a debate, it’s a combination rotary club and soap box. Talk about the social media echo chamber!) Here’s some tactics for blogging that I stumbled into, and my Ignite Austin presentation (5 minute video) about the broader lessons I learned. ” Wah wah wah. Of course, that worked.

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LARGE x RARE == DIFFERENT: Why scaling companies is harder than it looks

A Smart Bear: Startups and Marketing for Geeks

Then our social media team has to piece all this together, attempt to respond, maybe put together a special phone call with that customer, etc. Or, consider the scale-ramifications of on-boarding 1,000 new customers a month. You can’t “automate” a knowledgable, friendly customer support team.

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Smart Bear Live 7: More from AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

Jason: Because you said premium digital media, so I didn’t get selling music out of that. So actually I have been advising a company in Austin, who is also in the music industry; and they actually started with an idea not dissimilar from what you described, but they are not doing it now. You want people to pay for it.

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

Photodex is a little company you've never heard of I worked for in Austin in the 90's. Chris Brogan commands $22,000 for a single day of consulting in an industry (social media marketing) where all the information you need is already online and free. Sure Bing and Yahoo are good now , but the advantage lasted long enough.