The Role Of Social Media Marketing In Viral Campaigns Recently, a new social media marketing business, Social Media Marketing Ecademy , decided to punctuate its launch in Australia by conducting a humorous social experiment at a peak time in the Brisbane CBD , to demonstrate the impact of human beings’ desire to be ‘in’ on and follow trends. MORE >>

Now Or Never When I started my public relations business, McDuling PR, back in 2007 it was a pretty big step for me. But, rather than adding these additional revenue streams to McDuling PR , I created a whole separate identity – and Stratosphere Me was born and launched in February this year! MORE >>

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money. MORE >>

I have been getting emails and tweets all day from people upset that they cannot get into Startup Lessones Learned 2011 - either here in SF, where we're sold out, or in one of the more than 100 simulcast locations around the world, many of which are sold out, too. Strengthening ties between entrepreneurs is one of our most important values. sllcon MORE >>

StartMate , a new seed fund that has brought the Y Combinator-model of incubator program to Australia, has just graduated its first class of startups. StartMate's first graduating class includes: Chorus : a service that lets you prioritize your response to customer service emails based on level of anger and PR fallout. Sponsor. Event MORE >>