7 Key Factors Obscure Your Customer Acquisition Costs
Startup Professionals Musings
AUGUST 24, 2022
With the internet at our fingertips, even B2B customers research and compare solutions, completing 50-90% of the work before a sales rep is contacted. Long sales cycles obscure beginning and end of costs. More empowered buyers have resulted in longer sales cycles. People no longer go straight to the source to make purchase decisions.
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