The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. By searching these mentions of their brand on Instagram, they’ll be able to find all the tagged photos and videos of Coca-Cola on the social network.

Campaign 147

Campaign Social Media B2C Metrics 147

Duct Tape Marketing

OCTOBER 9, 2018

LinkedIn is the oldest social network. While she speaks specifically to LinkedIn today, the principles behind her advice can be applied across all other social networks. Ninety-four percent of B2B buyers view multiple pieces of content from the vendor they ultimately select. Why is LinkedIn Important?

Conversion 75

Conversion Sales Audience Social Network 75

The Startup Magazine

OCTOBER 24, 2018

With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. Campaign management to manage and track content performance. Built-in social media integrations with popular social networking platforms.

Software 104

Software Bandwidth API Flash 104

ConversionXL

JANUARY 31, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. 5 Dimensions of Rockstar B2B explainer videos. Making The Most Of Your Autoresponder Campaign.

Analytics 134

Analytics Video Matching Conversion 134

techcrunch.com

MARCH 8, 2012

Yes, you have good working knowledge of accounting, an idea of how to bring in sales leads, run a marketing and PR campaign, recruit people and build a great company culture, but that won’t help you build a product that customers want. If you still don’t know what product/market fit is, and why it matters, please read up on it.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Not only is this resource-heavy, but you also risk missing the nuances of social media platforms. The audiences are just too different.

Audience 122

Audience Technical Review Social Media Campaign 122

SoCal CTO

NOVEMBER 11, 2009

We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. Oh, and I forget to mention in my introduction about B2B. I need to get you into both the Southern California Tech Central and the B2B Marketing Zone. landing pages, etc. Foreign Service. I'll connect offline on both of those.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

ConversionXL

SEPTEMBER 2, 2019

Take a look at the chart below: Some companies have found that while social login dramatically reduced the number of failed login attempts and password reset requests, take up wasn’t as high as expected. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 24, 2014

Take a look at the chart below: Some companies have found that while social login dramatically reduced the number of failed login attempts and password reset requests, take up wasn’t as high as expected. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login.

Social Network 130

Social Network Viral Social Media B2C 130

The Startup Magazine

OCTOBER 23, 2023

With billions of active users, Facebook is not just a social networking platform; it is a dynamic marketing ecosystem that can significantly impact the success of your business. These tools provide valuable data on the performance of your marketing campaigns, allowing you to refine your strategies for better results.

Marketing 113

Marketing Audience eCommerce Lead Generation 113

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Mike Michalowicz

FEBRUARY 11, 2013

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. A great offer goes a long way quickly…especially through our favorite social networking sites! Are you a thought leader? Be visible! Listen Again.

Small Business 167

Small Business Marketing PR Social Media 167

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. You can be the sales guy or gal with all the tools you need at your fingertips ­ email, phone, social networks, etc. Once you know your CAC, you can outline the sales channels you can afford.

Belarus 137

Belarus Viral Channel Startup 137

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

conversionxl.com

SEPTEMBER 10, 2013

If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded. Fabulis.com was initially intended to to be a social network for gay men. Problem was, Facebook, Yelp and Groupon were gay enough where a dedicated social network wasn’t entirely necessary.

Customer Development 60

Customer Development Conversion Developer Customer 60

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. Your Blog takes care of your social content and Email content needs. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

Duct Tape Marketing

JUNE 22, 2021

Is it to launch a brand or a new product campaign? Use an influencer platform like Upfluence to find people who fit your brand and manage your influencer campaigns. You just break it down into very specific things and just ask yourself again and again, “How can social media help me do that?” Is it to build a community?

Social Media 95

Social Media Media Curation Audience 95

ConversionXL

MAY 31, 2017

Finally, for those who were (or still are) convinced that social networks would be the next big communication channel, consider this: In September of 2016, Business Insider reported that messaging apps had surpassed social networks in monthly active users (MAUs). billion MAUs for the top four social networks.

Lead Generation 91

Lead Generation Channel IP Conversion 91

ConversionXL

JULY 21, 2020

According to the Content Marketing Institute, only 9% of B2B marketers believe that their content strategy is effective. While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Treat content marketing as a habit.

Customer 92

Customer Audience Campaign Social Media 92

mashable.com

NOVEMBER 4, 2010

A Y-Combinator startup itself, Optimizely was used by the groundbreaking online Obama campaign in 2008. Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. Animoto Grows to 2 Million Users 5 Tips for Improving Your Social Cust.

Developer 73

Developer Software Review PHP Social Media 73

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

OCTOBER 24, 2016

Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Take a look at the first row above.

Analytics 60

Analytics Metrics Technical Review Channel 60

mashable.com

SEPTEMBER 22, 2008

Ximdesk – Collaboration and social networking platform for enterprise. GroupSwim – Social collaboration and community tools to bring your employees, customers, and partners together. Xing XING – A global networking and contact management site for business professionals.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

FEBRUARY 3, 2014

It is a social network (like Facebook). Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation , and benefit from thousands of more views and the social amplification already built into YouTube? At a low cost.

Analytics 149

Analytics Marketing Audience Channel 149

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry! Photo credit: phill.d)

IP 156

IP B2C Demand Startup 156

conversionxl.com

FEBRUARY 4, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. 5 Dimensions of Rockstar B2B explainer videos. Making The Most Of Your Autoresponder Campaign.

Analytics 98

Analytics Software Review Conversion Video 98

Brandanew

JANUARY 8, 2016

Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. Tina Chan, Social Media Manager, GEECL. My favorite social media analytics tool is actually LinkedIn analytics. Alayna Frankenberry , Social Media Marketer, the Content Factory. Tool 14: TweetDeck.

Analytics 100

Analytics Social Media Marketing Media 100

Up and Running

OCTOBER 18, 2016

But don’t write the social network off if your business doesn’t fall into those industry categories. Of all the social networks, Pinterest is perhaps the most clearly skewed in one demographic direction: Pinterest is most commonly used by women ages 19 to 29, who have graduated college and make over $75,000 annually.

Small Business 60

Small Business Marketing Social Media Curation 60

Duct Tape Marketing

OCTOBER 16, 2015

This is especially useful for Twitter campaigns, allowing you to judge how often a hashtag was used throughout your campaign. Klout : Want to know how influential you’ve been with your social media accounts? Kloutlets you track your progress on some of the most popular social network.

Social Media 28

Social Media Media Lead Generation B2B 28

YoungUpstarts

OCTOBER 17, 2013

It’s only when you begin to curate content that is of interest to your followers and promote it, together with your own content, that your social media accounts begin to breathe new life. Channels: Join the right networks for your company. There are currently more than 50 social networks with more than 10 million members.

Social Media 217

Social Media Media Curation Social Network 217

Software By Rob

AUGUST 18, 2010

I can remember a number of sources for similar numbers (they may be higher for B2B). Seems like a very successful marketing campaign. #56 . #41 AX on 08.19.10 at 11:23 am Ruben – re: conversion numbers, search for pitch decks and VC presentations about freemium. But remember also that converting free to paid should be a bonus.

Software Review 78

Software Review Software Revenue Cofounder 78

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. Obviously there’s the elements of creating content and putting that content out there in social networks of your own assets. And so I think you can apply that a lot to a large degree to the social networks.

Marketing 72

Marketing Social Media Sales Media 72

YoungUpstarts

JUNE 13, 2012

He points out: · Burberry’s stock price has risen 400% since they got their social media act together; · Content powers connections. Get the content right, and use the content to build the people network, and use that network to amplify content; and. · There really isn’t a “B2B” company.

Singapore 185

Singapore Asia Vietnam Thailand 185

Occam's Razor

JUNE 7, 2017

Hence, you can imagine how gosh darn excited I was at the advent of Facebook and Twitter (first real social networks). Here’s a B2B example, a company I think well of… Cisco. Would you spend a single hard-earned Cisco router and switches dollar to get this as the return from a multi-million dollar Social Media budget?

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

OCTOBER 15, 2015

social sharing buttons, offer content for a tweet vs. an email, submitting content to social bookmarking sites, etc.). Find the influencers and media outlets that will help you extend your reach as much as possible via their sites and social networks. A new paid campaign? to promote your site. Backfire Effect.

Conversion 48

Conversion PPC Design Social Bookmarking 48

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Digital Campaigning: Meet the Marketing Wizards of D.C. Digital Campaigning: Meet the Marketing Wizards of D.C. Cartoon Network Favorites Star in Strange Video.

Naming 84

Naming Startup Social Media RSS 84

steveblank.com

JULY 8, 2011

I know that in B2B world you are dead in the water without CRM tool… We are using our own stuff – [link] Reply Josh , on February 28, 2011 at 12:12 am said: Thank you for all the great links, how can i get an invite to quora? Reply Jarek , on February 27, 2011 at 11:51 pm said: What about CRM?

Software Review 110

Software Review Startup Silicon Valley Analytics 110