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B2B Marketplaces Revisited

Version One Ventures

boom – expectations were high for B2B (product) marketplaces. The assumption was that online platforms would completely automate all supplier-customer transactions including retailing, wholesaling, and procurement. Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. Alibaba is an exception.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

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3 Effective Tips for B2B Entrepreneurs to Accelerate Their Pipeline

The Startup Magazine

It is a quantified metric that focuses on the speed of turning prospects into customers. Accelerating your B2B pipeline is about turning up its velocity so that it zips through stages and transforms prospects into paying customers briskly. Provide key information that targets the pain points of your ideal customers.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Reputation management is the practice of actively influencing what people think of your brand and what they see others saying about your company when they look online. Start with an aggressive reputation management strategy for personal and business growth. This network isn’t mutually exclusive with building an audience of customers.