Building A Sales Development Function for Early Stage Startups with Sally Duby
Mucker Lab
OCTOBER 10, 2023
In navigating the transition from founder-led sales to a structured approach, the pivotal question arises: when to hire a Sales Development Representative (SDR) or an Account Executive (AE) ? However, for early-stage startups with limited resources, a fractional CRO (Chief Revenue Officer) can be a cost-effective option.
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