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Founder Interview – Ola Sars of Music-Tech Leader, Soundtrack Your Brand

The Startup Magazine

As part of our Founder Interview series, The Startup Magazine caught up with entrepreneur Ola Sars, Founder and CEO of music-tech leader, Soundtrack Your Brand. Ola: Soundtrack Your Brand is a B2B music streaming service with the world’s largest catalog of popular music licensed for businesses.

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I have personally sold many copies of his book, and continue to recommend it as one of the most important books a startup founder can read. While the customer development framework of Four Steps is universally relevant, The Entrepreneur’s Guide updates its practices for modern startups.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. I joined a financial services tech startup in 1999. You can click here to learn more.

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Continuous deployment for mission-critical applications

Startup Lessons Learned

Or, phrased more hopefully, "I see how you can use continuous deployment to run an online consumer service, but how can it be used for B2B software?" In a successful startup, the development team is also growing. Very few startups can afford this overhead, and so they simply accept a reduction in coverage instead.

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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. The lean startup methodology is based on enlisting customers as allies, which requires honesty and integrity. The following was written an actual lean startup practitioner. Read on and judge for yourself.

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How to build companies that matter (the lean startup on O'Reilly.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, March 20, 2009 How to build companies that matter (the lean startup on OReilly Radar) I have a post up today on OReilly Radar about using lean startup principles to build companies that matter. Im working hard trying to figure out how to bring the lean startup message to different audiences.

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