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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

Investors who provide hands-on help have little or no effect on the company’s operational performance. Founders overestimate the value of IP before product market fit by 255%. . B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business.

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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

Investors who provide hands-on help have little or no effect on the company’s operational performance. Founders overestimate the value of IP before product market fit by 255%. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business.

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Retooling Marketing in a B2B Company

Venture Chronicles

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity'

B2B 45
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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. If you’re selling B2B, you know it’s a wide and competitive market.

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Digital Technology MoshPit

Gregg Fraley, Author of Jack's Notebook

To discover radically new applications for digital tech what’s needed is taking a comprehensive look across all operations. MoshPit has teams combine new technology with existing processes, products, IP, market insights, and services, in an exhaustive way. Ideas for innovation projects emerge from the intensive sessions.