article thumbnail

Confronting A Radically New B2B Marketplace: The Storytelling Secret That Will Rock Your Result

YoungUpstarts

A recent survey by CEB reported that 57 percent of the typical business-to-business sales cycle is complete before the buyer’s first contact with vendors. The real power of influence in sales and marketing has shifted from content to context, from value to viewpoint and from evaluation to experience.

B2B 170
article thumbnail

A 5-Step Plan To Assessing Your Business’s Sellability

YoungUpstarts

You’ll find exceptions to this rule, like Snapchat, which was operating at a loss at its IPO, when it experienced high initial trading prices due to its huge popularity and untapped monetization capabilities. How could you position your company in the sales pitch to make the growth potential visible and appealing to prospective buyers?

Valuation 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

NextView’s Greatest Hits

View from Seed

Why Do Consumer IPOs and B2B IPOs Get Treated Differently? Mapping the Retail Apocalypse “The first thing that might be striking to some is what types of retailers actually have the most sales. ” (Melody Koh). Industry Trends. ” (Dave Beisel). Where does the money really go in retail? The Life of a VC.

article thumbnail

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? Did you feel that pressure to deliver immediately?

Marketing 120
article thumbnail

The Unique but Powerful Way the HubSpot Mafia is Impacting Boston Startups

Genuine VC

It’s official: now two months after the IPO, HubSpot has surpassed the $1B market cap threshold and has become that “pillar” company that the tech ecosystem long anticipated. The focus is on creating some awesome technology, which is critical, except that the sales and marketing piece has been an afterthought in many cases.

Boston 279
article thumbnail

Founder Interview – Ola Sars of Music-Tech Leader, Soundtrack Your Brand

The Startup Magazine

The SaaS startup out of Sweden was named one of Fast Company’s Most Innovative Companies last year and has recently been getting a lot of buzz from music publications, including Billboard , for its pioneering work in the B2B music streaming space. Ola Sars, Founder and CEO of Soundtrack Your Brand.

Founder 157
article thumbnail

Tech IPOs Are Back ? So Now What? ? AGILEVC

Agile VC

Tech IPOs Are Back – So Now What? Three of the five “blockbuster” tech IPOs I predicted have happened (LinkedIn, Groupon, Zynga) and the biggest of all (Facebook) has filed and will likely go public within the next 90 days. I see several dynamics at work in today’s IPO markets. March 8, 2012.

IPO 100