ConversionXL

MARCH 18, 2019

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. This is a missed opportunity.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

VC Cafe

JUNE 3, 2013

Brands spend a fortune on marketing- more than 9% (b2c) and 7% (b2b) of total revenue. Within marketing budgets, the fastest growing portion (+40%) is social media. Unfortunately, a growing body of evidence suggests that garnering LIKES on a Facebook page does nothing to foster community or increase engagement. Andreas Nicklas GiffGaff 2.5x

Michigan 152

Michigan B2C B2B Social Media 152

Brandanew

FEBRUARY 15, 2016

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Many of us forget that most purchasing decisions- B2B included- are emotional, not necessarily rational. brandanew #branddesign Found while shopping in #LuckyStore in #annarbor #winebrands #localshop #michigan.

Product 100

Product Michigan B2B California 100

Brandanew

SEPTEMBER 3, 2015

We’ve had a little change at Brandanew , and have a new office now in Ann Arbor, Michigan, in the United States. As B2B partners tend to be detail oriented high quality content is a great way to engage with them. And being primarily a B2B content marketing and branding agency ourselves, this is not lost on us.

Marketing 100

Marketing B2B Social Media Michigan 100

Duct Tape Marketing

APRIL 21, 2022

Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University. She an MBA from the university of Michigan and a BFA at Carnegie Mellon university. We are a B2B or business to business company. Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University.

Small Business 90

Small Business Software Review Marketing Technical Review 90

Duct Tape Marketing

APRIL 20, 2017

Many owners, especially in B2B businesses feel their target customers aren’t using social media to learn about products and solutions; this could not be further from the truth. Megan Prangley works as the Marketing Manager at ManoByte, an inbound marketing agency and Hubspot platinum partner located in Grand Rapids, Michigan.

Social Media 56

Social Media Media Michigan Lead Generation 56

Duct Tape Marketing

DECEMBER 30, 2022

Laura earned an MBA from the University of Michigan and a BFA at Carnegie Mellon University. Sharon, an MBA from the University of Michigan and a BFA at Carnegie Mellon University. Company like ours, signposts, we are a B2B or business to business company. So, Laura, welcome to the show. Laura Nelson (01:13): Hi, Jen.

Software Review 89

Software Review Marketing Technical Review Michigan 89