The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Next, we check that we’re safe from any particularly onerous terms like participation preferred. Deal 1 is a sales-driven company. . $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money).

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

ConversionXL

MARCH 19, 2012

This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. Don’t delete negative reviews - they actually help sales if there are only a few of them. What are the things that influence purchasing decisions once those fundamentals are in place?

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2B, sales-driven technology. Next, we check that we’re safe from any particularly onerous terms like participation preferred. Deal 1 is a sales-driven company. . $250k now, plus 2 tranches for another $1mm based on performance goals. 40% dilution for full round (roughly $2mm pre-money).

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20