A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. $10/mo Also this is almost exclusively B2B unless it’s something “luxury.” simple enough to be self-service). 10,000/mo means larger companies only.
A Smart Bear: Startups and Marketing for Geeks
JULY 4, 2011
This guest-post is from Joannes Vermorel, founder of Lokad which produces sales forecasts for off-line companies. As a result, the pitch was less than useful, and the sales team appeared clueless. A client with a technical question our billing, unsure of the proper contact, decided to separately email sales@ , support@ and billing@.
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A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2011
Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Your power users are the mavens to whom non-power users look for advice, so they become your sales force. Working the pain in B2B.
A Smart Bear: Startups and Marketing for Geeks
JULY 23, 2013
of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. Marketing, sales, legal, account management, on-boarding, technical guidance, training.
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