Startup Professionals Musings

MAY 27, 2020

If your startup is in the Business-to-Business (B2B) world, you need to realize that the subscription model has evolved considerably since SalesForce.com introduced Software as a Service (SaaS) way back in 1999. But be aware, these models bring with them a whole new psychology of selling, supporting, and measuring your success with customers.

Revenue 420

Revenue Cloud Curation B2B 420

Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

JANUARY 31, 2011

Internet marketers see it as a better way to target consumers, and even retarget them to close a sale. As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising.

B2B 227

B2B Startup Angel Investor Forecast 227

Startup Professionals Musings

NOVEMBER 26, 2014

The authors reiterate what I often say to business to business (B2B) entrepreneurs, it’s all about selling solutions (not technology) to real customers who have real needs and problems they want solved: How does this solution solve an existing problem?

Marketing 253

Marketing Startup B2C Non-Compete 253

Startup Professionals Musings

SEPTEMBER 20, 2013

Watch out for local sales force requirements. Look at how large Groupon and Living Social’s sales forces are, and they are still struggling to maintain profitability. If the sales force is too large, the site will probably not prosper. Maybe it’s selling local tours and taking a cut of the revenue. Look for new ways to sell.

Finder 210

Finder Curation Seattle Community 210

Startup Professionals Musings

OCTOBER 21, 2015

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Understanding culture is paramount, but measuring results is even better.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Startup Professionals Musings

DECEMBER 19, 2015

The authors reiterate what I often say to business to business (B2B) entrepreneurs, it’s all about selling solutions (not technology) to real customers who have real needs and problems they want solved: How does this solution solve an existing problem?

Marketing 120

Marketing B2C Non-Compete B2B 120

Startup Professionals Musings

APRIL 24, 2016

If your startup is in the Business-to-Business (B2B) world, you need to realize that the subscription model has evolved considerably since SalesForce.com introduced Software as a Service (SaaS) way back in 1999. But be aware, these models bring with them a whole new psychology of selling, supporting, and measuring your success with customers.

Revenue 120

Revenue Startup Cloud Curation 120

Startup Professionals Musings

MARCH 2, 2015

If your startup is in the Business-to-Business (B2B) world, you need to realize that the subscription model has evolved considerably since SalesForce.com introduced Software as a Service (SaaS) way back in 1999. But be aware, these models bring with them a whole new psychology of selling, supporting, and measuring your success with customers.

Business Model 120

Business Model Startup Cloud Curation 120

Startup Professionals Musings

NOVEMBER 27, 2010

You want your sales team to punctually respond back to customer requests, so you should do the same. There is no better way to communicate the message that you are accountable for your promises and that everyone in your company should be accountable as well. Do be responsive (return phone calls, emails). Do publicly support your people.

Phoenix 233

Phoenix Arizona B2B Employee 233

Startup Professionals Musings

OCTOBER 25, 2020

People tell me there may be over 8,000 dating sites with scientific matchmaking algorithms worldwide, but I couldn’t find one that focused on scientifically matching companies and people for business-to-business (B2B) relationships. There is still time for you to be the first eHarmony.com of the B2B crowd! Marty Zwilling.

B2B 388

B2B Matching Partner Algorithm 388

Startup Professionals Musings

JULY 15, 2023

People tell me there may be over 8,000 dating sites with scientific matchmaking algorithms worldwide, but I couldn’t find one that focused on scientifically matching companies and people for business-to-business (B2B) relationships. There is still time for you to be the first eHarmony.com of the B2B crowd! Marty Zwilling

Partner 252

Partner B2B Matching Algorithm 252

Startup Professionals Musings

FEBRUARY 23, 2011

People tell me there are over 5,000 online dating sites, but I couldn’t find one that focused on matchmaking business-to-business (B2B) relationships. There is still time for you to be the first eHarmony.com of the B2B crowd! I wonder how many dimensions of compatibility there are to a good business partnership? Marty Zwilling.

B2B 217

B2B Partner Matching Distribution 217

Startup Professionals Musings

SEPTEMBER 17, 2013

People tell me there are over 5,000 dating sites with scientific matchmaking algorithms, but I couldn’t find one that focused on scientifically matching companies or people for business-to-business (B2B) relationships. There is still time for you to be the first eHarmony.com of the B2B crowd! I know it’s rarely love at first sight.

B2B 208

B2B Matching Partner Algorithm 208

Startup Professionals Musings

FEBRUARY 21, 2010

People tell me there are over 5,000 online dating sites, but I couldn’t find one that focused on matchmaking business-to-business (B2B) relationships. Yet, every business expert tells me that finding good business partners is just as tricky as a good marriage, without the sex. Let’s see who’s the first of you to get there. Marty Zwilling.

B2B 120

B2B Partner Distribution Operations 120