View from Seed

AUGUST 10, 2021

Hologram is also an example of a B2B platform company, of which we’ve invested in many over the years here at NextView. But some of the most impactful companies in finance, work, transportation, and other major categories of everyday life are B2B businesses that are shaping these sectors both directly and indirectly.

Chicago 156

Chicago Cofounder Miami B2B 156

View from Seed

AUGUST 10, 2021

Hologram is also an example of a B2B platform company, of which we’ve invested in many over the years here at NextView. But some of the most impactful companies in finance, work, transportation, and other major categories of everyday life are B2B businesses that are shaping these sectors both directly and indirectly.

Chicago 136

Chicago Miami Cofounder Early Stage 136

View from Seed

FEBRUARY 4, 2016

The perks of being early in the marketplace are obvious: shorter sales cycles due to lack of competition, less competition for top talent, and so on. It promotes the industry and positions your executives as industry leaders without hitting the audience over the head with a sales pitch. This depends on the product, of course.

Startup 120

Startup Cofounder Software Review Sales Cycle 120

View from Seed

MARCH 3, 2015

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. But marketing should always be ahead of sales to alleviate pressure. We got 300. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

View from Seed

JANUARY 11, 2018

More than a third of our investments at NextView is B2B, and here’s why: We want to invest in companies that directly affect how people experience the world in any context , and even if they’re not directly interacting with or purchasing from the startup. Types of B2B Everyday Economy Companies. Let me explain. 1) Enabling Layers.

B2B 120

B2B B2C Vertical Portfolio 120

View from Seed

JULY 17, 2019

Your company is likely both one step removed from many brand name B2B customers and a step removed from reporters and press that are excited to tell your story. One approach that we’ve seen work with a number of B2B businesses is to spend a disproportionate amount of effort in telling a momentum story about your company.

San Francisco 243

San Francisco Cofounder B2B Seed Stage 243

View from Seed

MARCH 24, 2021

Why Do Consumer IPOs and B2B IPOs Get Treated Differently? Mapping the Retail Apocalypse “The first thing that might be striking to some is what types of retailers actually have the most sales. ” (Melody Koh). Industry Trends. ” (Dave Beisel). Where does the money really go in retail? ” (Rob Go).

Seed Stage 177

Seed Stage Hiring Analytics IPO 177

View from Seed

JANUARY 13, 2015

monetizing a large audience or moving from end-user SaaS to enterprise sales). Traction for Consumer, Team for B2B. A more sophisticated answer to this question is that, broadly speaking, you want to pay up for traction over team in consumer and overpay for team with less traction in B2B.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

View from Seed

JANUARY 5, 2021

He also famously championed a philosophy of not having salespeople , and though that ultimately wasn’t the case Butterfield and others did spread a commercial model centered more on bottoms-up adoption and customer success teams than traditional outbound sales which is now being replicated across many B2B software businesses.

Detroit 367

Detroit SEC Founder Affiliate 367

View from Seed

JUNE 5, 2018

Measure and manage your recruiting effort like a marketing/sales funnel. B2C companies usually have a strong grasp of their marketing funnel (and B2B companies with their sales funnel), and the best ones are relentless on constant fine-tuning and optimization. How to track your recruiting funnel like a pro.

Hiring 120

Hiring Portfolio Metrics B2C 120