ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Audience Channel 103

ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129

B2B Email Sales Acquisition 129

This is going to be BIG.

JUNE 13, 2012

You don't give a sales team like that a target without expecting him to crush it. A chalkboard stood in the corner with sales totals for the week. When I asked him to come share his sales and company culture expertise at GA, he was on it--right in the middle of acquisition negotiations.

Syndicate 131

Syndicate Syndication Viral B2B 131

ConversionXL

MARCH 20, 2019

Deliver tailored marketing and sales messaging to those people. Pilot programs refine the process—and your target list—while (hopefully) demonstrating enough ROI to earn buy-in from marketing, sales, and executives. The analytics portal syncs with independent CRMs to wed engagement and sales data. Sales enablement.

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

MAY 27, 2022

70% of buyers have done their research before they talk to sales, and 60% of buyers prefer not to talk to sales teams at all. In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue.

Demand 91

Demand PPC Lead Generation Leadership 91

Agile VC

MARCH 8, 2012

The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). The pipeline of companies in registration has continued to grow. What’s Your Favorite Future?

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

Duct Tape Marketing

NOVEMBER 1, 2017

That show daily turned into the Red Bull, which now has two million subscribers and then all the videos and the syndication and they’re having The New York Times and Wall Street Journal pay them money for some of their content. John Jantsch: Well, Duct Tape Marketing is officially for sale, guys. They wanted to do a show daily.

Cost 37

Cost Marketing Audience Media 37

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

FEBRUARY 3, 2014

I also believe that every company in a different stage of their evolution when it comes to sales, marketing, and audiences. If you are a B2B company, checkout Cisco's social efforts. And I don't blame them. YouTube defies categorization. It is many things to many people. I don't think we appreciate that enough.

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

AUGUST 29, 2013

Increase Sales / Revenue by entering the consumer’s decision process. As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation. So what type of content should the B2B content marketer be producing? Improve brand perception.

Demand 65

Demand Tampa Marketing B2B 65

Agile VC

JUNE 12, 2012

The rason d’etre for LevelUp (like most other firms) is to tap into the retailer’s marketing budget (10-20% of sales potentially) rather than reduce interchange. They picked online, because signing up online B2B partnerships is quick, easy and capital light. Enough said. What about Jumio? What’s Your Favorite Future?

Mobile 250

Mobile Disintermediation SMS Government 250

Brandanew

APRIL 22, 2016

As a Content Marketer, your content piece can be syndicated across all these top publisher sites, for a very nominal Cost-per-Click thereby increasing the reach of your post. They offer both a Managed Services solution, where you can work with a dedicated Account Manager and Sales Rep, along with a Self-Service Platform solution.

Advertising 100

Advertising Distribution Marketing New York City 100

Hearpreneur

MAY 18, 2022

After that, I spent the next ten years leading marketing and sales teams for a few startups until the entrepreneurial bug hit me again. When my friend Rotem Dafni suggested we build an autonomous sales prospecting platform. It serves as a single source of truth that enables teams to manage and syndicate product information at a scale.

Entrepreneur 139

Entrepreneur Technical Review Software Review Jordan 139

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. The process is called mass syndication, or a party round. The Phantom Sales Forecast – Failing at Customer Validation - Steve Blank , July 22, 2010 Startup CEO’s can’t delegate sales and expect it to happen.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

mashable.com

OCTOBER 5, 2012

Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Global Syndication Partners. Using the former can be a competitive advantage for your company, especially when feature sets are roughly the same. ABCNews CNN Metro Yahoo.

Naming 84

Naming Startup Social Media RSS 84