Startup Professionals Musings

DECEMBER 18, 2020

The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend. In addition, I see consumers taking more control, using the technology to converse with each other, and assert their position through reviews and forums. Unscripted communication builds trust and credibility.

Customer 433

Customer B2C Technical Review Social Media 433

Startup Professionals Musings

NOVEMBER 26, 2014

For business to consumer (B2C) audiences, effective marketing messages are also about triggering strong emotional triggers that consumers rely on to make decisions about the value and benefits of the offers they receive. Companies that are more efficient in the use of all their resources will be more profitable.

Marketing 253

Marketing Startup Non-Compete B2C 253

Startup Professionals Musings

DECEMBER 19, 2015

For business to consumer (B2C) audiences, effective marketing messages are also about triggering strong emotional triggers that consumers rely on to make decisions about the value and benefits of the offers they receive. Companies that are more efficient in the use of all their resources will be more profitable.

Marketing 120

Marketing Non-Compete B2C B2B 120