View from Seed

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Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

View from Seed

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. All three are impressive and valuable businesses in their own right. Beware whenever a transformative company is described as the next Facebook, Google, or Amazon.

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Why Investing in the Everyday Economy Isn’t Just a Consumer Strategy

View from Seed

Impact First, Business Models Second. In the history of NextView, we’ve invested in approximately 60% consumer and 40% business oriented startups. BookBub ), hybrid B2C/B2B2C models (e.g. Parsec ), or startups aimed at small business owners who are effectively consumers (e.g. Alignable ).

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

It’s so important to line up the type of marketer and leadership that fits the business model, the product, or even the founder’s philosophy or early attempts at marketing. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute.

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Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

View from Seed

If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical. Once you cross the chasm of launching v1.0, it’s understandable that investors will want to see how your product is doing in the market.

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Introducing NextView III and Our Focus on the Everyday Economy

View from Seed

Others take bets on certain verticals or business models, such as marketplaces, SaaS, or enterprise technology. While our lens on the Everyday Economy is focused on our actions as individuals, it’s not constrained to B2C companies. It’s a question every VC asks themselves and the entrepreneurs they invest in.

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Announcing NextView’s Everyday Economy Accelerator

View from Seed

THEMES: A few of the themes that the NextView Partners are currently thinking about are listed below, but we are open to all B2B and B2C companies that broadly fit our Everyday Economy focus: David : Consumer paid subscription business models, conversational & next-gen marketing, healthy living & eating.

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