article thumbnail

Product Manager Entrepreneur Mark Geller

SoCal CTO

It was also beneficial because I got some good experience with both B2B and B2C business models. to work on an entertainment-related technology project and have stayed ever since. Tell Rod about the LA CTO Forum. After BITSource was successfully acquired, I moved to L.A. He sounds like he'd be a good member.

article thumbnail

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. It’s so important to line up the type of marketer and leadership that fits the business model, the product, or even the founder’s philosophy or early attempts at marketing.

Marketing 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product-Led Growth (PLG) For Startups

Mucker Lab

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Sometimes the buyer is just too busy. Hila is a mentor with Mucker Capital. So that's the team “aha!”

Product 78
article thumbnail

The Entrepreneur’s Essentials #18: The strength of natural network effects

Austin Startup

Yesterday I was having a discussion with one of our executives on the strength of network effects inherent in the data.world business model. This led to a far ranging strategic discussion that got us both really excited about the huge potential of our business. Reed’s law on networks is a good resource to really nail this home.