View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. How did you address that?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

YoungUpstarts

SEPTEMBER 10, 2018

Here are two of the reasons we were not accepted: The market strategy is not clear. More research and explanation is needed to understand how the business plan will be executed. More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists.

Programming 124

Programming Chile B2B B2C 124

ConversionXL

SEPTEMBER 20, 2018

The Three Tidal Waves Coming for Your SaaS Business. This isn’t limited to the B2C space. There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. Put Your SaaS Go-to-Market Strategy on High Ground. First off, what is a go-to-market strategy?

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

The Startup Magazine

JULY 29, 2021

We decided to set up a joint venture to go after the global “Audio for Business” market, and Soundtrack was born. For brands and businesses, we are helping them connect with the customers through the power of music. For Soundtrack, the primary challenge has been in reaching product market fit for the global B2B customer.

Founder 158

Founder B2C B2B Audio 158

Austin Startup

APRIL 27, 2019

Who says Austin can’t do B2C now ? It had a gut-wrenching pivot as the first business model didn’t work and today is thriving with its new one. The market for the product simply wasn’t a good one. Even the best laid plans don’t matter if the market doesn’t buy it… And at Coremetrics, it turned out we were too early.

B2C 51

B2C Austin Cofounder IPO 51

View from Seed

APRIL 30, 2019

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. All three are impressive and valuable businesses in their own right. Fairly frequently public market investors believe that a new consumer company is “the next X”.

IPO 180

IPO B2B B2C Institutional Investors 180

YoungUpstarts

OCTOBER 30, 2019

Getting businesses to visit your website is very different from encouraging the general public to visit web pages. B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Ignore SEO.

B2B 138

B2B B2C Social Media SEO 138

The Entrepreneurial Mind

JANUARY 24, 2022

If you are a B2C business model, social media is probably near the top of your list for reaching your customers. However, for small business owners, knowing how to effectively use social media to promote your […].

Social Media 80

Social Media Small Business Media B2C 80

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 105

B2B Business Model B2C Agile 105

Austin Startup

OCTOBER 15, 2017

Even with his excellent health at age 85, has he aged out of relevance to the mass market and therefore high value ad serving? What seems to be the best way to create customers and revenue may result in a business model that is out of vogue with the investment world and shortchanges you on enterprise valuation. He has over 1.2M

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Agile VC

APRIL 30, 2019

Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. All three are impressive and valuable businesses in their own right. Fairly frequently public market investors believe that a new consumer company is “the next X”.

IPO 100

IPO B2B B2C Institutional Investors 100

The Startup Magazine

APRIL 24, 2020

If you’re interested in selling your eCommerce website but are unsure of how to go about determining the actual value of your business, you’ve come to the right article. EBITDA, which admittingly is quite a mouthful of an acronym, is the method that’s used for businesses doing over $10 million per year in revenue.

eCommerce 92

eCommerce Valuation B2C Revenue 92

ReadWriteStart

APRIL 16, 2020

Market Opportunity and Competition. The success of a startup or any business is directly proportional to the market opportunity for their products or services. In today’s date, we can see a lot of startups providing identical services and competing with each other, especially in the B2C domain.

Entrepreneur 148

Entrepreneur Startup Non-Compete B2C 148

The Startup Toolkit

APRIL 15, 2014

Strong B2C business models have moats, bars, alerts, and habits. Here’s how it fits together: The most dramatic moats are in winner-take-all markets and are built from user activity, which means they grow stronger as your business scales. In less mercenary markets, moats aren’t so important.

B2C 42

B2C Business Model Developer Email 42

View from Seed

JANUARY 11, 2018

Troops is similarly embedded into the workflow of sales and marketing teams — it’s the glue between daily internal conversations and customer interactions. Impact First, Business Models Second. In the history of NextView, we’ve invested in approximately 60% consumer and 40% business oriented startups.

B2B 120

B2B B2C Vertical Portfolio 120

Version One Ventures

NOVEMBER 19, 2019

The consumer subscription business model is certainly not a new concept. And as we’ve been investing in more B2C companies recently, we’re reminded just how popular this strategy to monetization continues to be. However, this approach doesn’t work for every business, especially if it adds to subscription fatigue.

B2C 91

B2C Portfolio Business Model Software 91

VC Cafe

NOVEMBER 2, 2019

Benchmarks are typically specific to stage/business model/geo. In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. 500 Startups created a helpful primer on key B2C metrics. Consumer apps and services.

B2C 141

B2C Technical Review Startup Retention 141

Kodorra

NOVEMBER 25, 2018

If you’re having that little itch to try your hands on a tech venture, here are eight simple steps on how to start your own online business with little to no money. Step 1: Find a business idea. Every business starts with an idea. It is advisable to turn something that you are good at into a business.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

Up and Running

JULY 10, 2017

The decision will affect and shape your brand, your marketing, and your business. Your product improves with time, your business team grows, and so your pricing can’t stay outdated. Different sources define freemium as a business model or a pricing strategy. It’s mostly popular with B2C markets.

Startup 110

Startup Non-Compete Viral Software Review 110

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Version One Ventures

FEBRUARY 27, 2014

When developing a business model, every software and app start-up eventually faces the same core question: Should we focus on monetizing customers or driving usage? As Fred Wilson put it : “When scale matters, when network effects matter, when your users are creating the content and the value, free is the business model of choice.”.

Viral 154

Viral B2B B2C Business Model 154

Austin Startup

JANUARY 30, 2020

Our revenue was consistently correlated to marketing spend, which to us indicated that it was unsustainable and there was low product/market fit, and we knew that lack of fit was the most commonly cited reason for why startups failed. When we tested our now current business model, the results were shocking.

Sweat Equity 63

Sweat Equity B2B B2C Business Model 63

David Teten

JANUARY 11, 2020

The challenge is that my time and money budget for “influencing”–content creation and marketing– is minimal. Also, since I’m not trying to be a full-time marketer, I can’t use some of the standard celebrity techniques. In the venture capital/private equity business, investors are B2B microinfluencers. Tech stack.

Social Media 60

Social Media Technical Review Media Private Equity 60

View from Seed

SEPTEMBER 11, 2019

it’s understandable that investors will want to see how your product is doing in the market. If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical. Once you cross the chasm of launching v1.0,

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

YoungUpstarts

JANUARY 9, 2017

Not to mention all of the resources that will have to be invested in marketing and growing a community around it. Define Your Business Model. There are numerous types and will determine how you grow and run your business. B2C: Business to Consumer – Selling a product or service directly to the daily consumer.

Burn Rate 100

Burn Rate B2C Finance Later Stage 100

SoCal CTO

NOVEMBER 10, 2009

I was in charge of all product management and marketing for the first year-and-a-half, that was a great learning experience with a very talented team of folks. It was also beneficial because I got some good experience with both B2B and B2C business models. After BITSource was successfully acquired, I moved to L.A.

Management 150

Management Product Entrepreneur Silicon Valley 150

Version One Ventures

NOVEMBER 6, 2013

We can whittle down those 30,000 companies to a more manageable number by filtering for business models, regions, state, co-investors, Twitter mentions, Facebook likes, LinkedIn connections, iTunes downloads, unique website visitors, and/or other criteria that align with our investment thesis. Be thesis-driven. Vertical SaaS.

Vertical 153

Vertical B2B B2C Venture Capital 153

Seeing Both Sides

JULY 11, 2013

In every start-up, finding initial product-market fit is a magical moment. But once you achieve initial product-market fit and are down the Sales Learning Curve , suddenly you are faced with a new challenge: how do I scale up the sales efforts? I''ve been thinking a lot lately about scaling sales. . I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

Up and Running

MARCH 20, 2017

Worthwhile expense #1: Market research. When writing a business plan, most new entrepreneurs are hesitant to invest in thorough market research, mostly for financial reasons. However, without market research, you are operating in the dark when it comes to your product and your customers. Market Research Resources.

Social Media 116

Social Media Early Stage Audience Media 116

Duct Tape Marketing

MAY 22, 2019

Transcript of Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hey, this episode of the Duct Tape Marketing Podcast is brought to you by rev.com. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript.

SEO 60

SEO Kansas City Kansas Missouri 60

Up and Running

AUGUST 25, 2021

Instead of panicking and pushing out a ton of promotions, you may want to start thinking of ways to penetrate a new market. But don’t worry; we will go over several helpful tips and tricks you can use to expand your business. 5 steps to expand your business into a new market. With that in mind, let’s get started!

B2B 118

B2B Audience Software Review B2C 118

Mucker Lab

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? So if you are building a product that has a lot of incumbents that are very established, thinking about PLG may be one of the ways to disrupt that market. Hila is a mentor with Mucker Capital.

Product 78

Product CTO Hire Startup Fractional CTO 78

Steve Blank

NOVEMBER 4, 2021

Modern entrepreneurship began at the turn of the 21 st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. Problem – Lean Doesn’t Have a Market Definition Step.

Customer 420

Customer Marketing Lean Vertical 420

YoungUpstarts

MARCH 29, 2019

Direct-to-consumer brands are also a major part of the online retail market. We had a chance to sit down with Tim and get his thoughts on how the direct-to-consumer business model is changing the retail game. We’re trying to find new ways to add value to our customers across all aspects of the business.

San Diego 113

San Diego China Design Customer 113

Duct Tape Marketing

MAY 6, 2013

Around the time people started trading inside and outside of their village two models developed. You either took your stuff on the road and sold it door to door or you showed up somewhere near the center of town and rented a stall in the market or bazaar. photo credit: Bert Kaufmann via photopin cc. Advantages of digital marketplaces.

Channel 61

Channel Small Business Distribution B2C 61

Hearpreneur

SEPTEMBER 18, 2020

I did not feel there was a toothpaste on the market suitable for my patients, as many of them contained common allergens and irritants like mint and sodium lauryl sulfate, as well as unnatural fillers and preservatives. Attracting someone from the start can save money on ads, lead generation, and marketing in the future. Just fonz it.

Naming 152

Naming India Chicago Entrepreneur 152

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

With the advent of the web and the multifaceted programming features of WordPress , many younger entrepreneurs have the ability to go into business for themselves very easily and very cheaply, but very haphazardly. Many entrepreneurs don’t venture into industries that are truly needed by the market. What Is “B2C&# ?

B2C 91

B2C B2B Business Model Sales Cycle 91