VC Cafe

FEBRUARY 21, 2023

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. Retention over 50% is considered top quartile.

Retention 109

Retention Conversion Churn Rate B2C 109

VC Cafe

NOVEMBER 2, 2019

Benchmarks are typically specific to stage/business model/geo. In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. 500 Startups created a helpful primer on key B2C metrics. Consumer apps and services.

B2C 141

B2C Technical Review Startup Retention 141

View from Seed

SEPTEMBER 11, 2019

For consumer companies this is usually around user acquisition, engagement, and retention. If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical. Once you cross the chasm of launching v1.0,

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

ConversionXL

SEPTEMBER 20, 2018

The Three Tidal Waves Coming for Your SaaS Business. This isn’t limited to the B2C space. Why SaaS businesses are adopting product-led go-to-market strategies. At HubSpot, we realized this a few years ago, which is why we disrupted our own business model before anyone else could. – Kieran Flanagan, HubSpot.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Mucker Lab

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. You're really getting enough early users to help you validate to achieve a certain level of retention rate.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JUNE 24, 2014

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. More detailed and reliable data allows you to tailor your business model, monitor trends and measure how they might impact future demand.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. More detailed and reliable data allows you to tailor your business model, monitor trends, and measure how they might impact future demand.

Social Network 73

Social Network Viral Social Media B2C 73