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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Each profile should also be consistent with the social network. For example, Mailchimp’s avatars are the same across its social accounts. On Twitter , it’s laid back to suit the B2C, creative audience segment. Think about your corporate social responsibility. It also showcases Citi’s social good.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Since one customer inevitably falls into more than one cohort, the analysis gives meaning to their lifecycle behavior from different perspectives—the product they bought, the campaign that converted them, when they ordered, and so on.

Retention 126
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How to turn your Instagram fans into brand advocates

The Next Web

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. By searching these mentions of their brand on Instagram, they’ll be able to find all the tagged photos and videos of Coca-Cola on the social network.

Campaign 147
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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for? People searching for SEO campaign were landing on it and they wanted what you said. It doesn’t make any sense.

SEO 60
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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. Even after you’ve run campaigns, keep an eye on what your direct and indirect competition does. . One of the pins from the hosting campaign above had 120% more saves than clicks.

Marketing 114
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9 Things You Should Know About Social Login & CRO

ConversionXL

On the other hand, Easytobook , a B2C company, had 1.5 After implementing social login, they reported a 68% increase in user engagement because they were able to understand and interact with their users. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba.

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Social Login and CRO: 9 Things You Should Know

ConversionXL

On the other hand, Easytobook , a B2C company, had 1.5 After implementing social login, they reported a 68% increase in user engagement because they were able to understand and interact with their users. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba.