Trending Sources

Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. How many are there?  Try it.

The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

believe it is the best introduction to Customer Development you can buy. Here’s hoping they soon tackle Customer Validation.

B2B Customer Development

Market by Numbers

Most everyone recognizes that the B2C sales process requires appealing to consumer’s emotions.  Welcome to the maze of complex B2B sales. 

Be Selective in Early Beta Programs to Find the Ideal Customers and Use Cases

Instigator Blog

But finding the perfect people or customers in that list is another story. This is where it’s so important to have a hypothesis and assumptions around the ideal customer. This is true whether you’re B2B or B2C (but more relevant for B2B companies.) Screen your beta customers. are all over the map.

How To Prioritize Feature Development After Launching an MVP

Instigator Blog

You have a priority list, but customers are also telling you what they want; aside from some bugs they’ve found, they’re giving you a list of features and telling you to build them. And the customer is always right … right? Here’s a great post titled, Why Your Customer Feedback is Useless. Virality.

The high road to building an enterprise SaaS company

The Next Web

Developing an enterprise-grade SaaS product is not easy. Yoav Leitersdorf and Ofer Schreiber of are partners at YL Ventures.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. But I disagree. Think: GoDaddy).

Startup Tools

It became my bible (after the real one to develop my company LocalBooking. What about Django [link] as Web Development Framework? Greg G.

Is Being “Lean” Different for B2B Startups?

Launching Tech Ventures

The success stories for this model are typically B2C startups like IMVU and Dropbox. wonder if the chasm is different in B2B vs. B2C as well.

Can B2B Companies Use Lean Startup Techniques?

Launching Tech Ventures

In many B2B markets, the number of potential customers is generally far fewer and companies are often challenged with customer concentration.

Scaling Sales: From Craft to Machine

Seeing Both Sides

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. Telephone Sales. Summary.

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How to Identify Your Online Target Audience and Sell More


The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Survey your customers.

A Postmortem Analysis of Standout Jobs

Instigator Blog

absolutely believe that taking a more analytical approach – driven by Customer Development and Lean Startup principles – can bolster your sagging ego and help you make rational, honest and difficult decisions. Product Development. I had an exceptionally strong team. makes a developer’s job harder.

Bashing the Competition

Instigator Blog

He writes: “Your company is defined by its own strengths, values, customers, and products, not by how it compares with other companies. Try framing and validating weaknesses through your own customer development. When pitching investors, don’t bash the competition. They might not be. What are unfair advantages?

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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, October 23, 2009 Case Study: Using an LOI to get customer feedback on a minimum viable product How much work should you do on a new product before involving customers? But other times, the right way to learn is actually to show a product prototype to customers one-on-one. Yes and no. Wrong.

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Lean Startup Machine – NYC

Market by Numbers

Many will scoff at whether this is a good thing or not, but I think it’s great. 2) Customer Development is a great conflict resolution tool. 

Marketing Metrics 101 for B2B Startups

good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days.

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Take a look: This full-day Master Class focuses on how to build a startup from the ground up to focus on customers, markets, and speed of iteration. Im working on a future post where Ill share the details of how I used customer development to shape both the content and packaging of this event, so look for that soon. Let me know.

Social Media Marketing Strategy for Startups

Startup Marketing Blog

While social media makes it easier to spread useful innovative products, it also empowers vigilante customers that have been wronged. But many of these (former) customers are now furious and let their network know about it. Effective social media marketing is really just about good old fashion doing the right thing for your customers.