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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C.

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The high road to building an enterprise SaaS company

The Next Web

Developing an enterprise-grade SaaS product is not easy. The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. And more importantly, B2B companies. This story continues at The Next Web. Design & Dev Entrepreneur Analysis and Opinion'

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team. And they’re just getting started. Congratulations.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service).

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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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Pitch Deck Month: “Is It Working?” (aka the “Traction” Slide)

View from Seed

Pre-launch customer development data is another way, sometimes in the form of user surveys for consumer companies or interviews with potential beta customers for B2B businesses. One of our portfolio investments, a B2B SaaS company, was a pre-product startup at the time of the seed round. B) Post-Product Companies.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. We attempted to use Waterfall and market ourselves as B2C. For now, Id like to ask a favor. May 14, 2009 5:23 AM David said.

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