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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. Price is inextricably linked to brand, product, and purchasing decisions — by whom, why, how, and when.

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Startup Tools

steveblank.com

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers. Thus, these pages.

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Scaling Sales: From Craft to Machine

Seeing Both Sides

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. 1) Enterprise Sales.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

HOF Capital has stitched together our workflow across Google Suite , Slack , Airtable , Asana , Streak , and some other tools (leveraging Zapier for basic 3rd party integration, in addition to custom development for certain other integrations). 6) Negotiate deal. Kushim , Totem , and VisibleVC focus on serving this need among VCs.