article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

article thumbnail

Conversion, retention and churn benchmarks

VC Cafe

They encompass the effectiveness of marketing (the startup’s ability to reach and resonate with target customers) and stickiness (the product’s ability to deliver value to customers over time). Some studies suggest that the best consumer subscription companies are able to retain 65% of their revenue after one year.

Retention 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Potentially, every interaction with the customer or the prospect can be personalized to a point. Copy-pasting examples from case studies is a doomed endeavor as your company and your customers are specific and different.

article thumbnail

Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s often said that you shouldn’t talk about price during customer development interviews. Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. simple enough to be self-service). Again, like shared hosting companies.)

article thumbnail

Guide to Create an Uber for Courier App

ReadWriteStart

Business to Consumer (B2C) – It is the most common type of business model. User-friendly courier delivery apps ensure round-the-clock fulfillment of parcels to customers across different locations. . Without a doubt, the customers have to arrange for the courier delivery by themselves. .

article thumbnail

How Important Is Mobile Readiness For Hotels?

YoungUpstarts

Hotels are often B2C and therefore it is essential that we are communicating to customers in the best way. Customers will be inclined to leave reviews especially when it is an establishment providing accommodation, meals and other services for travellers and tourists. What did we find? 5 Yell rating.

Mobile 101
article thumbnail

How These Brothers Went from Hip-Hop Duo to Transforming the World of B2B Sales

ReadWriteStart

It was late 2019 when they started Accord, the world’s first Customer Collaboration Platform. Some of their early customers include Figma, Productboard, and Very Good Security. Think of everything that’s happened in the B2C buying process in the last 20 years… buying insurance, a trip abroad, or a new car.

B2B 87