Austin Startup

JULY 12, 2010

And as marketers and businesspeople alike become more and more data-driven, linking care data with sales data with PR data with ad data becomes a core competence for any organization. That data, by the way, might include everything from bug submissions to new product ideas to sentiment scores and voting history.

Customer 80

Customer Harvest B2C Technical Review 80

David Teten

SEPTEMBER 23, 2017

I previously posted a detailed presentation with sales technology tools useful for B2B sales. HOF Capital has experimented with using services for targeting institutional LPs ( e.g., CEPRES , Drooms Dealflow , Harvest Exchange , Palico , Trusted Insight ). is an AI bot which helps companies refine their sales pitch to VCs.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

DECEMBER 7, 2016

Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. This means you have to generate awareness and demand yourself, before you get that sale. LinkedIn (not great for B2C). Track Sales Wisely. AdWords Display (sheer publisher size). Corporate Ladder.

PPC 48

PPC B2C B2B Sales Cycle 48

David Teten

DECEMBER 3, 2019

I previously posted a detailed presentation with sales technology tools useful for B2B sales. I’ve also experimented with using services which are marketplaces between LPs and GPs: CEPRES , DiligenceVault , FundVeil , Harvest Exchange , and Palico. We can use technology to make sales far more efficient. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Massey Ferguson’s website, a leader in tractors and global harvesting, exemplifies consistency. Websites are not puzzles.

B2B 73

B2B Design Matching Search 73

ConversionXL

APRIL 12, 2017

Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Test functionality before you try to harvest fruits. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Marketing/Sales optimization funnel.

San Antonio 86

San Antonio Metrics B2B Analytics 86