Version One Ventures
OCTOBER 18, 2012
“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. The same logic holds true for most acquiring companies.
VC Cafe
NOVEMBER 2, 2019
In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.
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The Next Web
JUNE 8, 2014
B2B companies, often due to the higher barriers to develop a working product, have historically been less popular with early-stage investors – such barriers sometimes involve tough requirements for core IP and deep technology. And more importantly, B2B companies. This story continues at The Next Web.
Steve Blank
MAY 29, 2011
Founders overestimate the value of IP before product market fit by 255%. . B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Balanced teams with one technical founder and one business founder raise 30% more money, have 2.9x
YoungUpstarts
MAY 29, 2011
Founders overestimate the value of IP before product market fit by 255%. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Balanced teams with one technical founder and one business founder raise 30% more money , have 2.9x
ConversionXL
NOVEMBER 3, 2016
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.
Version One Ventures
NOVEMBER 5, 2012
In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. In the post “ Traction is the new IP ,” I argued that superior traction can help a web company become a category leader, which accelerates word of mouth. Barriers to entry! Photo credit: phill.d)
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