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Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. The same logic holds true for most acquiring companies.

IP 163
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48
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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. Software as a Service (Saas) benchmarks. 500 Startups created a helpful primer on key B2C metrics. B2C benchmarks tend to be specific to the type of service or business model.

B2C 141
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How to Improve Profit by an Average of 11.1%

Austin Startup

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Do you have patents or IP wedges that create defensible moats around your differentiation? How do they compare to your competition?

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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing.

SEO 60
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The one barrier to entry startups should focus on

Version One Ventures

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. Lower capital requirements: The cloud lowers the upfront R&D costs for a software start-up. Barriers to entry! Photo credit: phill.d) Servers can be rented and product/market fit can be achieved faster than ever before.

IP 156
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Analytic: A measure software can track. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Score B2B marketing campaigns in minutes by joining IP detection and company scoring. “Research turns inferences into observations.”. Useless measures and silly metrics.