View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. NextView Ventures: Thinking back to before anyone knew HubSpot or the company was headed towards an IPO, where did you even start to market the company? Did you feel that pressure to deliver immediately?
Austin Startup
APRIL 27, 2019
Who says Austin can’t do B2C now ? HomeAway is another one of our five tech IPOs in the last five years. voice of their customers and talk them off the ledge that negative reviews wouldn’t tank their overall sales. Fifth, after the incredible success of HomeAway and RetailMeNot, which were B2C roll-ups (i.e.,
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The Startup Magazine
JULY 29, 2021
The move toward an independent company unlocked a laser focus on the B2B customer, enabling us to develop our product and our go-to-market strategy without compromising the balance with the Spotify B2C product, hence setting the company up for its own success story independently from Spotify.
Mucker Lab
APRIL 6, 2023
Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales?
YoungUpstarts
JULY 29, 2013
Hero mentors” have exited their businesses through a trade sale or IPO, sometimes multiple times; they offer inspiration to your team and coaching on strategy and tactics. Do we understand the conversion mechanics of our sales FUNNEL? Do we have a REPEATABLE SALES process whose LTV > CAC? TRACTION and GROWTH?
ConversionXL
NOVEMBER 29, 2018
As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led. Will you still need sales support for some enterprise accounts? Those near-term sales, while enticing, may erode a brand and hurt retention. A sales-led strategy may work better.)
Hearpreneur
NOVEMBER 24, 2018
eld of marketing and sales for Ciba- Geigy Pharmaceuticals before co-founding Noven Pharmaceuticals in 1986. As such, we are developing relationships with strategic partners with the goal of a licensing agreement, possibly a M&A or an IPO if the business model moves in a direction that warrants it.
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