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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). The inability to retarget video viewers doesn’t preclude lead generation. LinkedIn offers Lead Gen forms that overlay Sponsored Content, which removes the need for visitors to go to a separate landing page.

Video 129
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Think about it this way: in B2B, sometimes optimizing means aiming for less leads. Longer Sales Cycles and Micro-Conversions.

B2B 48
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Weekend Favs April 22

Duct Tape Marketing

FLG – An easy-to-use online CRM for small to medium-sized B2C businesses that helps them manage 100,000s of leads and automate customer touchpoints without changing their sales process.

B2C 65
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5 Blunders To Avoid With Your Real Estate Website

YoungUpstarts

When designed properly, a real estate website can be useful for lead generation and building client relationships. Charles Mburugu is a HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies. However, here are 5 blunders to avoid with your site: 1. Poor usability.

B2C 147
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy). Image source ). Digital ad spending in the U.S. Of Instagram’s 1.5

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Whats the Most Powerful Use of Big Data for Lead Generation Marketing in 2013? B2C Email Marketing. B2C Email Marketing. June 11, 2012. Get the ClickZ Analytics newsletter delivered to you.