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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change.

B2B 130
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. The VP of marketing at Tafford Uniforms knew that 1:1 message match between the email offer and the landing page would increase conversions but he didn’t have the resources to create a dedicated landing page.

Campaign 111
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The sales cycle may last for months, or more than a year. LinkedIn video ad metrics.

Video 129
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How to get the most out of your Christmas sale on a budget on Adwords

Duct Tape Marketing

How to get the most out of your Christmas sale on a budget on Adwords written by Guest Post read more at Duct Tape Marketing. It’s no news that the holidays increases sales, however, one of the drawbacks of the holiday season is the increases of competition and marketers. photo credit: Wikimedia.

Sales 28
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. But marketing should always be ahead of sales to alleviate pressure. We got 300. Where do you start?

Marketing 120
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How B2B Brands Can Generate More Website Traffic

YoungUpstarts

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. From improving brand awareness to making more sales, the right traffic generation can transform the future of a B2B brand.

B2B 115
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Founder Interview – Ola Sars of Music-Tech Leader, Soundtrack Your Brand

The Startup Magazine

The Soundtrack platform enhances the in-store/restaurant experience by providing music that matches the brand, which encourages guests stay longer and spend more. Ola: The B2B audio streaming market is trailing 5-10 years behind the B2C audio streaming market so, if you like what you see in general from Spotify, Apple Music etc.

Founder 152