Traction is the new IP
Version One Ventures
OCTOBER 18, 2012
In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. In the past, the adoption of an enterprise tool was primarily driven by the quality and aggressiveness of a sales force to win over more customers. Let’s take my own portfolio as an example.
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