YoungUpstarts
AUGUST 4, 2014
They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. To market to Muslims, companies could take note of the holy month of the Ramadan, offer halal products, develop shariah-compliant Islamic financial services, or create mobile apps.
Women Entrepreneurs Can
MARCH 29, 2019
3D printing is about to revolutionize how the manufacturing industry approaches product development. Prototype development and production is one of the costliest aspects of the manufacturing industry. Augmented reality gives manufacturers the opportunity to test products in a virtual real-life platform.
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ConversionXL
JUNE 25, 2021
The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales. The key to success is consistency.
ConversionXL
NOVEMBER 29, 2018
As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led. Both freemium and free-trial programs are product-led strategies: they show instead of telling. If you haven’t committed to a product-led strategy, you can stop reading now. So what should you do first?
ConversionXL
FEBRUARY 10, 2021
Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. Despite the common misconception, the goal of a demo isn’t always to make a sale. What types of demos are used, and are there correlations between B2B and B2C demo usage? Case study data collection.
Steve Blank
NOVEMBER 5, 2009
It should go without saying that this post is not advice, nor is it recommendation of what you should do, it’s simply my observation of how companies using Customer Development positioned themselves to successfully raise money from venture investors. Is there a profitable business model? Can it scale?” Great post! Progress is the same.
Steve Blank
NOVEMBER 4, 2021
It is relevant to and aligns the entire organization, e.g., sales, marketing, development, etc. It’s worth remembering that people buy products and services to get a “job” done. The Market Definition Canvas works for both B2C and B2B applications. Other products used and their functions.
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